Eldon Square is thrilled to announce that fan-favourite collectible brand POP MART has selected the centre for its first Newcastle store.
Opening this Friday 16th October, the new 1,000sq ft store adds a distinctive new dimension to Eldon Square’s retail offer. With a committed following built across social media and a product range that resonates strongly with younger consumers, POP MART brings an exciting new reason to visit the city centre destination.
The opening reflects Eldon Square’s continued focus on attracting brands that are shaping consumer culture, bringing the online excitement around POP MART’s globally loved characters and collectibles into a physical retail experience for visitors across the North East.
As such, visitors to the centre will be able to enjoy a full selection of POP MART’s globally recognised IPs, including SKULLPANDA, HIRONO, DIMOO and The Monsters, featuring LABUBU, alongside a range of collectible figures, plush toys and lifestyle products.
As well as its highly sought-after collectibles, visitors will be able to enjoy POP MART’s signature colourful displays and immersive retail design, creating an experience that goes far beyond a typical shopping trip.
The move towards an elevated immersive experience, aligns with Eldon Square’s wider commitment to evolving its offer beyond traditional shopping, creating new reasons for visitors to spend time at the destination and engage with brands in fresh and exciting ways.
Bernice Nesham, Director of Asset Management at Pradera, said: “POP MART’s decision to open its first Newcastle store at Eldon Square is a significant addition to the centre’s evolving retail offer. The brand has built an exceptionally engaged global following, and its arrival further strengthens our ability to connect with younger consumers and digitally engaged audiences. We look forward to welcoming the brand’s immersive store experience to our evolving lineup of brands.”
Ian Ashton, POP MART’s head of retail, UK & Ireland, commented: “Opening in Newcastle marks another exciting milestone in POP MART’s continued growth across the UK. The North East has an incredible energy and a passionate community who already know and love our characters and Ips, making Newcastle a natural next step for us.
“Eldon Square gives us a fantastic opportunity to bring the full POP MART experience closer to our existing fans, while introducing the brand to a whole new audience. We’re incredibly excited to open our doors, become part of Newcastle’s vibrant retail community, and build a lasting connection with the city and our customers across the North East.”
For more information on Eldon Square’s upcoming openings, please visit: https://eldonsquare.co.uk/
