Empire Bespoke Foods, the leading speciality global food importer and distributor, has announced a major UK listing of its innovative Mrs Elswood Pickle Bites rolling out across almost 500 Tesco stores nationwide.
The handy 50g pouches (RRP £1.75) will be merchandised on clips strips and located in relevant fixtures throughout Tesco stores.
“Delivering all the much-loved crunch of a Mrs Elswood gherkin but in a handy pouch for extra convenience, it’s now easier than ever for shoppers to put some punch in their lunch and enjoy a pickle on the go,” commented Mat Moyes, Marketing Controller for Mrs Elswood.
Gluten-free, vegan and kosher, and with an 18-month shelf life, Mrs Elswood Pickle Bites are the perfect accompaniment to a drink and are ideal for on-the-go snacking, picnics and lunchboxes. It’s perhaps this versatility that is driving their presence across stores, having been sighted in deli, beers wine and spirits, Eastern European fixtures – as well as the pickle fixture!
“We know consumers are increasingly seeking healthier snacking alternatives – and a pickled vegetable fits the bill perfectly,” added Mat. “We’re working to grow the pickles category by introducing pickles to new, younger consumers. This new take on snacking does exactly this and we’re confident they’ll be a hit with consumers seeking a whole new snacking experience.”
Mrs Elswood Pickle Bites sit at the convergence of three key trends – convenience, healthy snacking and the growing consumer desire to zing up the everyday with flavours developed specifically to put a punch into lunch. With a pipeline of innovative flavours ahead, Mrs Elswood Pickle bites look set to help the UK’s leading pickle brand further modernise the humble pickle!
