Fentimans, the premium soft drinks and mixers brand, has joined forces with Pearl & Dean as the official bar sponsor for its 2024 outdoor cinema season.
The sponsorship, which will run for three months, will see a range of best-selling Fentimans soft drinks and mixers stocked across Adventure Outdoor Cinema and Rooftop Film Club venues across the UK.
The range includes Fentimans fan favourite soft drinks Ginger Beer and Rose Lemonade, as well as a selection of flavoursome tonic waters.
Whether film buffs are looking to escape with a thrilling action movie, sing-along to a musical, swoon over a romantic storyline or enjoy a family favourite, there is something for everyone to enjoy al fresco with a Botanically Brewed beverage in hand.
In addition, Fentimans will be hitting the big screen with a 30-second ad displayed ahead of each of the 400 outdoor film screenings this summer.
Jayne Andrews from Fentimans said: “We’re thrilled to be the official bar sponsor for Pearl & Dean’s 2024 outdoor cinema season. We want everyone to be able to experience Fentimans in all of their favourite places, indoors, outdoors and on a rooftop.”
“The Adventure Cinema and Rooftop Film Club offer customers across the country, unique outdoor viewing experiences and with our Botanically Brewed beverages, they will be able to elevate their al fresco experiences even further this summer. We’ll also be running some really exciting competitions too, so that lots of people get the opportunity to try it out for themselves.”
Allison Roberts, head of outdoor partnerships at Pearl & Dean, said: “We’re so excited to work on this partnership with Fentimans and our fantastic outdoor cinema providers, Adventure Cinema and Rooftop Film Club. Watching a great film outdoors provides a wonderful memorable experience and now Fentimans will be part of that experience for thousands of film lovers.”
As part of the partnership with Rooftop Film Club, customers can enjoy Happy Hour Sunday-Wednesday between 5pm-7pm and receive a free Fentimans mixer with any single spirit. The venue will also offer free Fentimans Rose Lemonade and prosecco during Film Night Love Seats and Music Month. For more information visit: Home – Rooftop Film Club
