pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is expanding its fast-growing ‘swavoury’ snack brand Flipz with the introduction of a single serve pack for its popular milk chocolate coated variety.
The familiar salty and crunchy Flipz pretzels now come in a 39g snacking pack, as pladis looks to excite existing shoppers and recruit more newcomers to the brand.
“Popular with snacking consumers seeking inspiration, Flipz Milk Chocolate is our best-selling flavour, growing at 22% retail sales value,” explains Russell Smith, Marketing Manager, pladis UK&I. “It performs particularly well in Impulse, which is why we’re launching these On-the-Go packs for shoppers looking for a portion-controlled snack to eat while out and about.”
Flipz Milk Chocolate Singles (39g, RRP 95p), available in 10x units, CDU single faced, are rolling out across convenience and wholesale from September.
Meanwhile, Grab A Grand is back! Flipz is being supported with the successful onpack promotion for the fourth year in a row from 1 September until 30 November.
“We’re delighted to offer shoppers the opportunity to win £1,000 each week for the 12 weeks of the promotion,” says Russell Smith, marketing manager, pladis UK&I. “They simply Buy, Scan and Enter. Entering also gives consumers the opportunity to sign up to our database to receive our latest news by email.”
Flavours included in this year’s Grab A Grand promotion include 80g (RRP £1.65) and 90g (RRP £2.20) packs of Milk Chocolate, Salted Caramel, Cinnamon Bun and Peanut Butter.
The brand is driving additional visibility for the Grab a Grand on-pack promotion with POS and in-store displays, making it unmissable for shoppers.
“Last year the campaign period delivered 40,000 email sign-ups, as well an increase in penetration and number of buyers,” concludes Smith.
