Foot Locker is thrilled to introduce a new premium shopping experience at the Westfield 4 Temps store in Paris, marking its debut in Europe. Developed over the past year, this innovative retail concept was first unveiled last month at Foot Locker’s Willowbrook Mall location in New Jersey (USA). The opening of the Westfield store in Paris signifies a pivotal moment for the French retail industry, making it the second market globally to launch this concept.
Foot Locker’s new store concept has revolutionized the retail experience by offering premium shopping and unique customer service offerings. This innovative approach creates an immersive, cultural, and convenient shopping environment. Dedicated to delivering exceptional customer experience, Foot Locker blends innovation and passion for sneaker culture, inviting sneaker enthusiasts in Paris to explore a new era in shopping.
With retail stores at the heart of it all, Foot Locker leverages customer insights to create an intuitive customer journey that leads to a path of discovery. The store boasts bold design, extensive product selection, commitment to sustainability, and technological advancements. Foot Locker’s iconic brand ambassadors, the Stripers, benefit from cutting-edge technological tools to deliver optimal customer service.
“Foot Locker’s newest store concept in La Défense marks a revolutionary shift in retail and shopper interaction. This innovative, omni-channel experience allows sneaker enthusiasts to engage with our brand partners through elevated storytelling and enhanced digital connectivity,” said Frank Bracken, Foot Locker Inc. Executive vice president and chief commercial officer. “As a priority market, Paris is the perfect location for our first European store of this kind. We’re excited to unveil it in time for the Paris 2024 Olympics, showcasing our commitment to innovation on a global stage.”
The new store concept’s features include:
- Immersive shopping experience:A modern and seamless store approach encourages exploration and facilitates navigation, guiding customers through an intuitive shopping experience.
- Exclusives and special launches:Dedicated sections at the store’s entrance highlight the latest sneaker styles and trend-forward products.
- Enhanced storytelling:Dynamic storytelling opportunities highlight Foot Locker’s brand partners and present products in an engaging way, allowing customers to understand their benefits.
- Communal try-on area:A zone at the heart of the store encourages interactions among customers, promoting inclusivity of sneaker culture.
- Sneaker Hub:A dedicated area that enhances customer engagement and enriches their shopping experience by offering personalized services, such as lace customization, omni-channel ordering options, and unique FLX experiences.
- Advanced technologies:State-of-the-art digital tools enable Stripers to manage omni-channel inventory, offering customers various order processing options and streamlining the in-store payment process.
“We’re thrilled to open the doors to the first new reinvented store concept store in Europe. The sneaker passionate will be welcomed to experience a revitalized retail experience in Paris through a range of shopping features aimed at community building. Through the new store concept, we’re cementing Foot Locker’s position as the leader in sneaker culture and look forward to introducing the format to additional markets globally over the coming months,” said Tomas Petersson, Senior Vice President & General Manager EMEA.
Foot Locker, Inc. continues to progress against its Lace Up Plan, which was introduced in March 2023. To propel growth, the plan includes the Company reshaping its real estate footprint by opening new formats. The new store concept aligns with the Company’s strategy to “Power Up the Portfolio,” a key pillar of the plan. The learnings will create a globally scalable omnichannel experience across the Foot Locker and Kids Foot Locker banners.
In addition to its new retail formats, Foot Locker, Inc. continues its commitment to delivering a meaningful store refresh program designed to create a more consistent and elevated brand experience. Through this initiative, approximately two-thirds of global Foot Locker and Kids Foot Locker doors will be refreshed by year-end 2025.
La Défense, Westfield Centre Commercial Les 4 Temps.
Monday – Saturday 10h-20h30
Sunday 10h-20h00
