For Aisha, the pioneer of halal baby food, has launched a brand new TV advert campaign in support of its core demographic, Muslim mums, as part of the very special Ramadan celebrations.
The comprehensive campaign which details For Aisha’s exciting recipes, wide variety of flavours and exotic dishes, launches today (22 March) and will be displayed on Islam Channel TV for the duration of Ramadan.
The campaign encourages positive messaging around, all-natural, healthy, halal baby food so that Muslims mums can feel reassured in the knowledge that their children are getting all of the nutrients they need for those all important early development years including recipes from around the world packed full of delicious flavours.
Not only does For Aisha stock an entirely halal certified range but its products are also made with 100% natural ingredients, dairy free, gluten free and nutritionist approved by award winning dietitian and TV presenter Priya Tew. The brand also encourages new experiences with super-healthy recipes, full of herbs and spices from across the globe.
The Islam Channel is a UK-based, free-to-air, English language, Islamic-focused satellite television channel which supports Muslims in the UK. This is especially true during Ramadan as the channel also hosts daily prayer times and schedules for those who practise the religious holiday.
Emelyne Bradley, commercial director at For Aisha, said: “It’s an exciting year for For Aisha, and our new campaign with Islam Channel TV is a very important step for us. We are extremely proud to stock a fully halal certified range so that parents can feel safe while shopping for their little ones.
“We understand the importance of encouraging babies to explore the world of food through our exotic recipes and to help them develop new taste experiences. We help to bring the adventurous world of flavour into everyday family lives. We understand and respect the importance of Ramadan to our audience and we wanted to play a very small part in those celebrations.”
The activity will be underpinned with a series of stalls and The Baby Show which takes place in March, April and May in London, Birmingham and Manchester.
Launched in 2015, For Aisha is the pioneer of halal baby food in the UK. With a range of diverse and inclusive baby food recipe options, For Aisha brings an amazing world of flavour a little bit closer. With a wide-range of products including pouches, tray meals and now snacks, For Aisha caters for babies and toddlers up to the age of three.
