Fox’s Burton’s Companies has announced that its Fox’s Cookies Assortment will now be available all year round, having previously been available exclusively during the Christmas period.
The move follows 29.7% YOY growth1 of the assortment during the 2025 festive season and reflects the company’s ambition to capitalise on the growing gifting market.
Valued at £9.4 billion2, the gifting category continues to expand, as consumers seek compelling gifting options for a wide range of moments, from thank-you gestures to cultural celebrations and sharing moments.
Fox’s Cookies Assortment is ideally positioned to meet this demand, with Fox’s Cookies’ smaller packs being popular with consumers.
The assortment delivers indulgence and quality at an accessible price point, featuring a premium, shareable selection of Fox’s deliciously crumbly cookies, made with generous chunks of chocolate and available in white, milk and triple chocolate flavours.
Commenting on the move, David Hebson, trade marketing director at FBC said: “We’re seeing a clear shift in how consumers approach gifting, with more people looking for premium food-based options that feel appropriate beyond traditional occasions.
“After a standout Christmas for Fox’s Cookies Assortments, making the product available all year round allows us to meet that demand while supporting retailers in unlocking new gifting moments and driving incremental spend.”
The Fox’s Cookies Assortment will be available firstly in Tesco from 19 January, with an MRSP of £4.50 and a pack weight of 365g. It will join Fox’s Viennese Assortment and Fox’s Classic Assortments, which are also available all year round.
