Frasers Group plc (“Frasers” or the “Group”) announces that it has entered into an agreement to acquire a majority shareholding in Maxi Sport SpA, a leading premium multi- sport retailer operating across Italy. Maxi Sport owners, Emanuele Sala, Giovanni Sala, Ester Sala and Giulia Sala, will retain a shareholding and stay on the leadership team for this next chapter of growth.
Renowned for its premium sports retail experience, Maxi Sport operates 18 stores across Italy, including six flagship locations. The brand offers an extensive range of products spanning extreme sports and winter gear.
Maxi Sport will continue to offer Italian customers its top-tier sporting goods format as Frasers unlocks additional growth opportunities for Sports Direct stores in the region in future.
Michael Murray, chief executive officer of Frasers Group, commented: “Maxi Sport represents the pinnacle of premium sports retail in Italy, and this partnership is the next phase of that journey. I look forward to working with Emanuele, Giovanni, Ester, Giulia and their team, bringing our international experience and strong brand relationships together with their regional expertise to grow Maxi Sport’s unique oDering and also launch Sports Direct in Italy in the future.”
This announcement comes soon after Frasers Group acquired Hervis Hungary and Hervis Romania, adding over 75 stores to the Group’s portfolio in Central Europe. Hervis is a leading sports business in the region, and through this move the Group will provide consumers with greater access to the world’s best sport and lifestyle brands through Sports Direct.
