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Fray Bentos joins Asda’s Tickled Pink campaign with limited-edition pink tin Steak & Kidney Pie

by Fiona Briggs
September 25, 2025
in Retailer News
Reading Time: 1 min read

Fray BentosFray Bentos is serving up classic comfort with its limited-edition pink tin Steak & Kidney pie, launched in support of Asda’s Tickled Pink campaign.

With tender pieces of steak and kidney in a rich gravy, all wrapped in the brand’s signature golden puff pastry, this hearty pie delivers the traditional flavour that Brits know and love.

Exclusively at Asda throughout October for £2.28, with Fray Bentos donating 10% of the retail price to the Tickled Pink campaign in support of breast cancer charities.

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Similar Retail News Articles:

  1. New York Bakery supports Asda’s Tickled Pink campaign
  2. Finsbury Food Group and Swizzels launch two new cakes with one exclusive to Asda’s Tickled Pink campaign
  3. New flavours added to Fray Bentos iconic pie-in-a-tin range
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