Fray Bentos is kicking off this football crazy year with the launch of its brand new Chicken Tikka Match Day Pie.
Perfectly timed for a summer of wall-to-wall football, the new pie is now available in Morrisons stores nationwide and will roll out to Asda, B&M and Home Bargains in Spring.
Filled with tasty chicken in a rich, spiced tikka style tomato sauce, the new pie is a bold and playful mash up of two things football fans know and love – pies and curries, all wrapped in the brand’s signature 64 layer golden puff pastry.
With an MRRP of £2.99, the Chicken Tikka Match Day Pie is the latest limited-edition pie to the Fray Bentos range, which has been a firm favourite for on-the-go families for generations.
The launch reflects the brand’s continued mission to serve up bold, comforting flavours for an easy, filling meal, at an affordable price.
Jude Smart, brand manager at Fray Bentos, said: “Fray Bentos pies have stood the test of time, and have been part of British mealtimes for generations. We’re proud of this heritage, but we’re not stuck in the past.
“We’re evolving the range so it speaks to a new generation who want proper food that’s tasty, convenient and doesn’t cost the earth.
“With football fever building and Scotland and England heading across the Atlantic this summer, this launch is made for match days. Whether you’re piling round a mate’s place or gearing up for the kick off at home, it’s proper food with a football twist that’s ready when you are.”
