Freemans
, the Bradford-based, digital department store, announced today (12 April 2023) a new initiative called “Freemans Everyday Value’ that builds on its highly successful AW22 Ways to Save activity.
The move sees Freemans bring together over 3000 everyday essential items at entry price points, across fashion and home.
The curated collection includes its own brand product offer and is led by its exclusive partnership with Europe’s leading value fashion brand, Bon Prix.
Everything is designed to help families on a budget due to the on-going challenges that many face due the cost of living crisis. This covers basics that everyone needs, whatever the summer brings and made all that easier to find and to shop on Freemans.com.
Customers will see fashion basics across every category including denim, footwear, accessories, lingerie, swimwear, dresses and tops.
The activity is also replicated across home in areas a such as bedding, kitchen accessories, entry price point electricals and garden accessories and furniture.
Everyday Value will form an ‘always on’ focus across all the retailer’s own channels and customer communication.
“With the well documented pressures on the customer spend, celebrating value and making it even easier to shop has never been more important and that’s why we launched Everyday Value.
“We know from last season’s Ways to Save initiative, it’s something that shoppers welcome and respond well to- this curated collection is led more by fashion as we head into summer, versus Ways To Save that was more focused on smart swaps in the home.
“Our comprehensive selection of ways to pay supports the offer and we stand apart from our competitors with our free delivery and returns promise,” said Richard Cristofoli, chief customer officer, Freemans.
Freemans recent Christmas trading update (Feb 23) showed sales in the eight weeks to 31 December 22 up +23%.
At the same time, it celebrated customer numbers exceeding 1m up 65% from two years ago when the retailer relaunched at the start of a digital brand transformation.
The numbers shared placed Freemans growing ahead of the market whilst delivering its transformation from legacy catalogue retailer into modern digital pureplay.
