Looking to drive lunchtime sales with freshly made food-to-go but don’t have the kitchen resource? Look no further than Samworth Brothers – Food For Now’s new ‘made-in-house’ selection. Designed to help busy retail and coffee shops offer reliably delicious, fresh options without the operational costs, the range is available from today across convenience and foodservice.
The delicious portfolio of perfectly portioned, fully prepped options includes a sandwich menu of Double Egg and Baby Spinach, Ultimate Chicken Salad and Chicken & Chorizo, a wrap and salad menu which offers a Chicken & Bacon Caesar Wrap, Tuna Nicoise Salad Bowl and Chicken Tikka Salad Bowl and a baguette menu with four familiar favourites: Chicken Mayo Salad, Chicken & Bacon, Gammon Ham & Cheddar and Tuna Crunch.
This initial launch will be followed by an expanded menu from 30th July: Cheddar Ploughman’s, Gammon Ham & Cheddar and Prawn Marie Rose sandwiches and a Greek Style Chicken wrap. A ‘heat-to-eat’ range of croque, ciabattas, toasties, paninis, wraps and breakfast rolls – perfect for grab-and-go or dine-in – will also land in September.
Each product has been thoughtfully crafted to deliver a ‘coffee shop quality’ experience, using delicious and authentic ingredients, from sun blushed tomato and succulent chicken breast to Kalamata olives and caramelised onion chutney.
With a crucial driver of food-to-go purchases whether the product looks freshly made – 91% of shoppers make a choice from the chiller based on this alone[1] – the look and feel of the range leans into freshness cues through premium, fully recyclable Kraft packaging in a minimal, clean design, with a large window and hand-finished style label. To further dial up the ‘straight from the kitchen’ appeal, there’s the option for retailers and operators to personalise the front of the package with their shop, bespoke FTG range, or café logo too.
Wayne Greensmith, head of customer marketing at Samworth Brothers – Food For Now, said: “Our new food-to-go range is designed to take the pressure off your team and keep customers coming back for more. From hot melts to fresh wraps, every product looks handmade, tastes top-tier and is ready to serve in minutes.
“Whether your shoppers or customers are grabbing straight from the chiller or you’re heating up, you’ll get consistent quality every time – no chef, no prep, no hassle.”
Coffee shop owners, foodservice operators and convenience retailers can stock up on the new ‘made-in-house’ range and order supporting POS by contacting the Samworth Brothers – Food For Now sales team on 0116 236 1640 or email hello@foodfornow.co.uk.
