American sportswear brand Gant has announced that it will bring its footwear operations in-house, as part of its continued focus on strengthening the brand and business over time, concluding its licensing partnership with Hamm Footwear GmbH, effective from the Spring/Summer 2027 season.
With the establishment of Gant Footwear AB, footwear operations will be consolidated under Gant’s ownership, giving the brand closer control over the category and reinforcing how footwear is developed and integrated as part of Gant’s overall brand and commercial offer. This enables a more consistent and cohesive offer for consumers and provides a strong platform to further develop the category in line with the brand’s overall direction.
“Bringing footwear in-house is an important step in strengthening Gant as a premium lifestyle brand and business as a whole,” said Fredrik Malm, Gant’s Chief Executive Officer. “This setup enables us to further refine how footwear is developed over time, with a clear focus on quality, consistency, and long-term category development.”
The transition is being carefully coordinated to ensure a seamless operational handover. Starting with the Spring/Summer 2027 season, Gant Footwear AB, registered in Sweden and led by managing director Sophie Öhrström, will manage all the operations, including product development, sourcing, logistics, and distribution. Hamm Footwear GmbH will continue to manage the category through the end of the Fall/Winter 2026 season.
Gant extends its appreciation to Hamm Footwear GmbH and its team for a long-term partnership and acknowledges the important contribution the collaboration has made to the development and growth of Gant’s footwear category.
