SCREENSHOT Media, the cutting-edge media and marketing agency catering to 18-24-year-olds, today announced the launch of SCREENSHOT Micro Boost, its global micro-influencer service. As the first initiative of its kind worldwide, SCREENSHOT Micro Boost is set to redefine the landscape of brand-creator interactions, offering brands a novel way to connect with audiences via authentic and localised influencer collaborations.
Diverging from traditional influencer marketing, SCREENSHOT Micro Boost specialises in partnerships with nano (1-10k followers) and micro (10k-100k followers) creators. These creators are known for their close, friendship-like relationships with their audiences, a stark contrast to the broader reach but shallower connections of macro influencers. By tapping into this unique dynamic, SCREENSHOT Micro Boost returns to the roots of influencer marketing, where personal recommendations from friends reign supreme.
SCREENSHOT Media’s analysis reveals that sponsored content by these creators elicits 30% more positive sentiment than that of macro influencers, indicating an unparalleled level of audience excitement and engagement—akin to friends championing friends.
This meticulously curated ecosystem democratises brand exposure, providing an exclusive gateway to diverse, yet tightly-knit communities. Each influencer pool, ranging from 100 to 500 creators, offers brands direct access to engaged and niche audiences, ensuring content not only aligns with the brand’s vision but also resonates deeply with target demographics.
For brands aiming to connect with a targeted consumer community, SCREENSHOT’s Micro Boost service would identify a pool of nano and micro influencers across diverse interest areas and passion points relevant to the brand. This approach ensures that brands can connect with precisely the right audiences, driving engagement and loyalty through content that genuinely speaks to consumers’ interests and values.
At a pivotal time when 92% of brands plan to increase their influencer marketing spend in 2024, SCREENSHOT Micro Boost’s performance-led approach is set to transform the landscape. It promises more targeted, impactful campaigns, achieving significantly higher engagement rates on a more modest budget. With SCREENSHOT Media, brands can tap into specific consumer niches, ensuring their messages reach and resonate with the right audiences, through a strategy that’s proven to extend reach over 15x and nearly quintuple engagement rates.
SCREENSHOT Media, with its innovative SCREENSHOT Micro Boost, is poised to become the leading solution for brands seeking to engage with young audiences through a more genuine, impactful, and authentic influencer marketing strategy.
Shira Jeczmien, CEO and founder of SCREENSHOT Media, said: “Gen Z consumers have moved away from the glossy advertising campaigns produced by influencers with millions of followers. Younger consumers now value authenticity, and this often comes in the form of micro-, or even nano-, influencers. Often these creators have the most ‘sway’ and the most fiercely loyal followings. For brands, the Micro Boost service will allow them to embed themselves into local internet trends in a way that feels natural and genuine. We go with what the trends are saying, meaning that campaigns stay relevant and don’t miss the mark.”
