Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its new retail-oriented searching engine, AI Retail Search and Recommendations, which is built on Google Cloud gen AI technology.
Using Google Cloud Vertex AI Search for Retail and models from Gemini for Google Cloud, AI Retail Search and Recommendations is designed to enhance personalisation, drive conversions, and improve customer services, for example, generating recommendations for users like “Others You May Like,” “Frequently Bought Together,” and other novel algorithms, ultimately transforming the shopping experience for consumers and retailers.
“By leveraging Google Cloud’s cutting-edge generative AI capabilities alongside our deep retail expertise, we create meaningful connections between brands and customers, enabling the delivery of highly personalised shopping experiences,” said Diego Tartara, chief technology officer at Globant. “With customised recommendations, intuitive interactions, and enhanced search functionalities, we empower brands to emerge as industry leaders, primed for sustained growth and lasting customer loyalty.”
Globant’s AI retail search and recommendations offers:
- Exceptional Customer Service: Globant introduces a gen AI-powered personal shopper offering personalised styling advice and product recommendations, ensuring a unique shopping experience. With the Smart Outfit Idea feature, customers can upload an image and receive a customised outfit tailored just for them. This feature also allows customers to visualise their looks on real people. Additionally, the Virtual Room Designer personalises recommendations for furniture and decor that perfectly match users’ styles and existing pieces.
- Enhanced Personalisation: Leveraging gen AI, Globant analyses customer data to provide highly personalised product recommendations tailored to individual preferences, purchase history, and browsing behaviour. The Advanced Multimodal Search allows customers to explore the catalogue using natural language or images. They can search for items like bright colours, clothing from Peru, clothes suitable for playing football based on blue, or any other reference.
- Increase retention: By delighting users with a multimodal experience and highly facilitating product search and recommendations powered by AI.
- Increased Conversions and Revenue: By utilising GenAI, retailers can drive conversions and increase average order value through relevant product suggestions that resonate with customer preferences.
Last year, Globant introduced the Advanced Video Search solution—an AI-driven tool that enables users to quickly locate specific clips, images, and moments within extensive video libraries. This innovative solution leverages Google Cloud’s cutting-edge AI models, including Vertex AI platform and Gemini. Additionally, Globant launched the Media Archive AI, a collaborative Intelligent Video Network (IVN) solution powered by Google Cloud’s generative AI, together with Quickplay. These technologies enhance time-to-value realisation and unlock new catalogue monetisation opportunities for media and entertainment customers.
Globant’s AI Retail Search and Recommendations was presented at the NRF, the world’s leading annual retail event. It brings together nearly 30,000 retail professionals, vendors, and industry partners from more than 90 countries for educational and networking opportunities. The company sponsored the NRF conference for the third time to bolster its presence in the retail industry and enhance its brand positioning.
