GO Outdoors has recently been trialling body-worn cameras at its store in Stoke to find new ways to deter theft and keep store colleagues safe.
The trial comes after GO Outdoors announced its partnership with The Retail Trust, a leading charity that works to protect the lives of retail staff.
With retail crime in the UK at its highest level on record,¹ GO Outdoors is committed to testing and implementing solutions that will foster a safer shopping experience for staff and customers.
Claire Cowie, Stoke store manager, comments: “Body cameras have been a game-changer. They’ve not only deterred theft but also increased confidence amongst staff that they are safe when they come to work. The added layer of protection has been well received by our genuine customers. It’s brought a new level of trust and transparency to our store. Crucially, the business has been proactive in equipping us with these tools, enabling us to react swiftly and effectively to the concerning increase in retail crime we’ve faced.”
GO Outdoors will use the trial to inform future decisions at the company’s locations across the UK as part of their ongoing commitment to improving employee safety.
