Gok Wan, TV presenter, author and the trusted style expert, is on a mission to help women finally find their perfect fit, tackling one of fashion’s most overlooked problems: the fact that an estimated 80% of women are wearing the wrong bra size.
Launching ‘Designed to Fit’ in partnership with Pour Moi, Gok is putting his renowned expertise and straight-talking approach behind a campaign designed to educate women about fit, while championing confidence, comfort and feeling good in your own skin.
Gok says: “Fit has always been about so much more than numbers or measurements. It’s about how you feel when you put something on, whether you feel comfortable, confident and completely yourself. Pour Moi are obsessed with fit, and they don’t just care about it, but they want to get it right for every one of their customers. And that’s why I love working with them.
I want women to feel empowered to understand their bodies, know what works for them and, most importantly, feel fabulous in what they wear. Because when something fits you properly, you feel the difference.”
Nicola Cosens, chief marketing officer at Pour Moi, speaks on the campaign: “We are delighted to be partnering with Gok again, as we naturally share the same genuine passion to help people feel incredible. Our shared experience and obsession with finding the best fit for each unique body and occasion is unrivalled. He is an absolute joy to work with – and has a fabulous taste in not only bras, but also music!”
With Gok leading the conversation, ‘Designed to Fit’ campaign is aimed to challenge the misconceptions and frustrations women face when it comes to fit of lingerie and swimwear, empowering them to understand their bodies and make choices that work for them, whatever their age, size or shape.
