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Home Retail News Retailer News

Goldsmiths reopens its newly refurbished showroom in Watford

by Fiona Briggs
July 9, 2026
in Retailer News
Reading Time: 1 min read

This week, Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has unveiled its refurbished showroom in Watford.

Located on the Upper Mall of the Harlequin shopping centre in the heart of Watford, the showroom boasts a fresh interior and a major expansion into the adjacent unit of the current Goldsmiths showroom, increasing the floorspace from 1528 sq. ft to 3875 sq. ft.

The expanded showroom features dedicated branded areas for world-leading watchmakers Rolex, Tudor, TAG Heuer, Breitling, Longines and Tissot. Each area is thoughtfully designed to reflect the unique identity of each brand, allowing clients to immerse themselves in the luxury and craftsmanship that the timepieces represent.

Complementing the exceptional watch offering, Goldsmiths introduces a dedicated jewellery area for renowned brands Roberto Coin and FOPE, showcasing a stunning selection of jewellery alongside Goldsmiths’ own expertly crafted collections.

The refurbished showroom offers an enhanced environment for clients to explore luxury watches and jewellery, supported by a welcoming and knowledgeable team who are committed to helping new and existing clients find a piece they’ll cherish for years to come.

Craig Bolton, president of UK & Europe, the Watches of Switzerland Group, commented: “We are delighted to announce the refurbishment of our Goldsmiths showroom in Watford. Designed to elevate the client experience, the expansion introduces dedicated branded areas for leading watch and jewellery houses, creating an elevated setting to explore luxury collections and prestigious brands. This refurbishment reinforces our commitment to providing clients with an exceptional selection of luxury timepieces and jewellery in a modern, inviting space.”

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Similar Retail News Articles:

  1. Goldsmiths unveils refurbished showroom in Kingston
  2. Goldsmiths relocates in Cheltenham and opens new larger showroom
  3. Chopstix reopens refurbished Bull Street Birmingham store
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