Doritos® has appointed renowned Chef Gordon Ramsay as the new global partner for Doritos Loaded, marking a bold new chapter for the fast-growing meal innovation and bringing chef-led creativity to this signature Doritos dish on a global scale.The partnership unites Chef Ramsay, one of the world’s most influential culinary figures with Doritos Loaded, both of whom share the philosophy that delicious and easy-to-prepare meals should be accessible to everyone. Built around Doritos’ iconic flavored tortilla chips, Doritos Loaded transforms a globally recognized and beloved snack into a flavourful, versatile meal that can be enjoyed in a restaurant, delivered to your door or customized at home, by people all around the world.
Doritos Loaded offers a fresh opportunity for Doritos fans, food lovers and restaurants to reimagine how familiar ingredients can be transformed into elevated dishes. Combining creativity, convenience and delicious flavours, Doritos Loaded taps into the growing demand for experience-driven dining both at home and away from home.
As part of the collaboration, Chef Ramsay will create eight signature Doritos Loaded recipes to showcase the meal’s versatility. Doritos are an amplifier by design, with the substance and unmistakable crunch able to hold and elevate flavourful ingredients. These recipes demonstrate how household ingredients can be transformed into premium, filling, and rewarding meals.
The eight recipes created by Gordon Ramsay will be rolled out to restaurant and hospitality operators in key global markets and several will appear in Gordon Ramsay’s own restaurants. The partnership will also extend into Doritos’ relationship with Formula 1®, creating high-energy food experiences for fans throughout the race season. This includes two bespoke Doritos Loaded recipes exclusively made for Formula 1® fan zone food trucks. The first of these recipes is Doritos Loaded Hellfire Chicken Nachos created by Gordon Ramsay using his signature Hellfire sauce. The first Doritos Loaded consumer activations will take place during major sporting moments this summer, including key Formula 1® races, as part of a broader rollout across the season.
Pol Codina, general manager and senior vice president at PepsiCo Food Ventures, said: “Doritos has always stood for bold flavour and creative expression, and Doritos Loaded takes that to a new culinary level. Working with Chef Ramsay shows how Doritos chips can form the foundation of a genuinely exciting meal with the ingredients you love. Through this partnership, we want to inspire both consumers and restaurant partners to take what they see in the Doritos Loaded recipes created by Chef Ramsay and make it their own, pushing their creativity further in both professional kitchens and at home.”
Doritos® Loaded is becoming more widely available through food trucks, delivery apps, and restaurant partners, bringing robust, shareable meals to people in more convenient locations. In select areas in Spain and England, customers can order Doritos Loaded through various delivery apps and restaurant operators. Doritos Loaded will be available in additional cities over the next few months, including the Netherlands, France, Germany, and more.
