Scottish HARIBO-lovers are in for a treat! The UK’s leading confectionery manufacturer, and creator of Tangfastics and Starmix, is set to open its first retail store in Scotland.
Opening at Silverburn Glasgow later this year, the store will be a sweet escape for kids and grown-ups to embrace their inner child. They will be able to experience the happy world of HARIBO, including much-loved products, merchandise, and fun photo opportunities.
For their 12th UK retail store, which will take the title of the most northern HARIBO store in the world, the UK team will be combining the sweetest mix of fan-favourite experiences for Silverburn’s guests to delight in. Stepping into the over 2,500 sq ft HARIBO store, customers will be tempted by an array of products, including an exclusive “Pick Your Mix” station where visitors will be able to find over 30 varieties of HARIBO and MAOAM treats to try.
Consumers will be able to enjoy iconic HARIBO and MAOAM favourites, such as Supermix and Giant Strawbs and MAOAM Stripes, as well as the latest addition to the HARIBO range: HARIBO Nostalgix – a product that brings back childhood memories through a new mix of soft jelly treats inspired by classic hard-boiled sweets including Rhubarb & Custard, Pear Drops, Pineapple and Cola Cubes.
Furthermore, the store will offer consumers the opportunity to purchase new and exciting flavours from around the world – whether that’s HARIBO Favoritos and Watermelon from Spain, HARIBO Dragibus and Tagada from France, or HARIBO liquorice Schnecken from Germany. To top it off, fans will be able to buy exclusive HARIBO merchandise and gifts to enjoy when coming together to share moments of joy.
The upcoming store isn’t the first time HARIBO UK has embraced its Scottish side. Last year, the company launched a new Kids’ Voices TV advert which saw two fishermen tucking into a bag of Starmix while sat on a loch… with a certain iconic monster swimming in the background!
Announcing the store, Rebecca Fox, head of retail at HARIBO UK, shared: “We’re so excited to be opening our first HARIBO retail store in Scotland. It’s something we’ve wanted to do for a while, so it’s a dream come true to share the news with our fans – especially those based in Scotland!
Fresh from the success of opening our most recent store, in Bluewater, we can’t wait to bring the magic to life when Goldbear opens our doors later this year in Silverburn!”
Alberto Esguevillas – CEO of UK Retail at Eurofund, added: “We are pleased to have been selected as the location for HARIBO’s first Scottish store. It is a much-loved brand and a very welcome addition to our ever-evolving offer that continues to enhance Silverburn’s status as the leading Scottish retail and leisure destination”.
