US wellness brand Harrelson’s Own is bringing its premium CBD product line to US and global retail markets for the first time after launching a strategic partnership with Leeds-based Atabis Group.
The agreement grants Atabis exclusive rights to launch the brand across US retail and lead its international expansion. Already a direct-to-consumer success in the US, Harrelson’s Own boasts millions in sales, a repeat purchase rate of over 45% and a national TV campaign featuring co-founder Brett Harrelson, the actor, kart-racing champion, and younger brother of Hollywood star Woody Harrelson.
The product range, including CBD sprays, muscle balms, and daily supplements, is now being positioned for global wellness retail, supported by a multi-channel advertising push and new influencer campaigns. The brand is also working with AI-powered compliance ad platform ComplyAI to scale digital marketing quickly and efficiently.
Leeds-based Bobby Thandi, founder and CEO of Atabis Group, said: “Harrelson’s Own is a unique brand and a compelling blend of science-backed wellness and authentic storytelling. We’re excited to take this trusted product line into the US retail market and introduce it to international buyers.”
The brand’s portfolio is tested by Eurofins and formulated to strict purity and potency standards, a level of rigour that gives Atabis’s chief medical officer, Dr Richard Haddad, the confidence to recommend the range to patients in clinical settings.
The partnership is also receiving support from the UK Government’s Export Support Service, part of its wider strategy to help UK firms lead global trade in high-growth sectors such as wellness and health tech.
UK retail buyers and distributors interested in the product line can contact Atabis Group via www.atabisgroup.com or explore the range at www.HO.com.
