Hawkstone is bringing back its brilliant festive promotion for another year, offering pubs across the UK the chance to receive a complimentary, sustainably sourced Christmas tree from Kaleb Cooper’s Jolly Pines. And this year, we’re going bigger. You can get your hands on a tree simply by stocking any of our award-winning keg lines on tap this Christmas.
A select few lucky establishments will even receive a personal visit from the beloved farming personality, Kaleb Cooper, upon delivery of the seasonal spruce.
For a chance to get a Jolly Pines Christmas tree, and potentially a visit from Kaleb Cooper, all pubs need to do is sign up to stock any Hawkstone keg line—whether that’s Britain’s fastest-growing Hawkstone Premium Lager, our wonderfully creamy nitro-stout Hawkstone Black, or Kaleb’s very own freshly pressed Hawkstone Cider.
Sign up via this website: https://hawkstone.com/pages/jolly-pines-christmas-tree-competitionSubmissions close at 11:59pm on 8th November 2026.
The initiative aims to bring festive cheer to the hospitality sector while highlighting Hawkstone’s unwavering commitment to British farming and Jolly Pines’ dedication to sustainability. The partnership between Kaleb Cooper Contracting and SDL Solutions to form Jolly Pines ensures every tree is delivered through a low-impact network and later recycled to generate renewable energy in a CHP biomass plant and creating biomass wood pellets, turning festive cheer into sustainable power.
Cooper said: “We spend all year working our backsides off on the farm, whether it’s growing barley for Jeremy’s lager, apples for my cider, or these brilliant Nordmann Firs. So if a pub is willing to back British farming by putting Hawkstone on the bar this Christmas, the least we can do is deliver them a cracking proper tree to celebrate. I might even be the one to drop it off and stop by for a pint…of cider, obviously.”
