Hobbycraft and Geek Retreat have announced a new retail partnership, with their first pilot store opening in Chester on 14th June. Geek Retreat is a nationwide franchise of game stores, known for its welcoming spaces to play trading card games, board games and role-play games such as D&D. By bringing the two brands together, customers can shop in Hobbycraft and enjoy partaking in engaging and organised activities.
Hobbycraft hopes this partnership will help expand its audience, and this pilot store is a step in that direction. With Geek Retreat’s focus on hobbies and an appeal to a different audience, this is an exciting new partnership.
Tad, Store Manager, Geek Retreat Chester comments: “We’re so excited to open in Chester Hobbycraft and welcome everyone into this space. This city has amazing communities already, and we also know there are loads more people looking for somewhere they can enjoy their hobbies and make friends.”
Paul Solly, trading and marketing director from Hobbycraft, comments: “Collaborating with Geek Retreat is a great way to bring the crafting and gaming worlds together. This is the UK’s first Hobbycraft with an in-store Geek Retreat, and we are excited to showcase our partnership with such a community-driven brand and help make Hobbycraft a home for hobbies.”
