Iceland Foods has once again been recognised for its outstanding customer experience, receiving the Feefo Platinum Trusted Service Award for the sixth-year running. The accolade celebrates businesses that consistently deliver exceptional service, as rated solely by genuine customer reviews.
The Platinum Trusted Service Award is Feefo’s highest honour, granted to companies that achieve Gold standard for three consecutive years and continue to exceed customer expectations. Iceland’s repeat platinum win reflects its continued commitment to value, customer care and supporting communities through meaningful initiatives.
Through initiatives such as the Bonus Club, which offers customers valuable loyalty benefits including a 10% Tuesday discount for over‑60s, and the Iceland Food Club, which provides interest‑free microloans to families during Christmas and school holidays when costs are highest, Iceland continues to demonstrate its unwavering commitment to putting customers at the heart of its business. These programmes reinforce the retailer’s belief that genuine loyalty is earned through trust, support and consistently great experiences.
Tarsem Dhaliwal OBE, chief executive officer of Iceland Foods, said: “Being awarded the Feefo Platinum Trusted Service Award for the sixth year in a row is an incredible honour. What makes this recognition so meaningful is that it comes directly from our customers – their feedback drives everything we do.
“As we move through 2026, our focus remains the same: delivering unbeatable value, great customer service and meaningful support for the communities we serve.”
Tony Wheble, CEO at Feefo, congratulated Iceland: “It is a privilege to celebrate companies like Iceland that remain steadfast in their commitment to customer success. This award is a testament to their ability to turn genuine feedback into meaningful action.
“By consistently exceeding expectations, Iceland isn’t just winning an award; they are building the long-term trust that defines the most successful brands of the future. We are proud to recognise their dedication to the people they serve.”
Feefo works with over 6,500 brands and is the world’s largest provider of verified customer reviews, helping businesses build trust and improve their experiences through genuine insight.
Platinum Trusted Service Awards go only to organisations that maintain consistently high scores across a full calendar year. To earn Gold, and therefore qualify for Platinum, businesses must receive at least 50 verified reviews with a rating between 4.5 and 5.
Iceland won its first Feefo Gold Trusted Service Award in 2018 and has consecutively won a Feefo Service Award for nine years.
For more information on Iceland and The Food Warehouse, please visit www.iceland.co.uk or www.thefoodwarehouse.com
