impact.com, the world’s leading commerce partnership marketing platform, announced today its strong growth and innovation in 2025, propelled by accelerated client adoption across creator, affiliate, and B2B channels, advancements in product innovations, and continued global momentum. The company’s performance in 2025 underscores a defining shift in marketing, from transactional performance to relationship-driven growth.
Building on a year defined by transformation across the marketing landscape, impact.com continued to lead the evolution toward community-driven commerce, empowering brands and creators to build trust, authenticity, and growth through partnerships with commerce content creators. The company is on pace to surpass $270 million (£202 million) in annual recurring revenue as it closes out the fiscal year ending January 31st, up approximately 20% year over year, while powering close to $120 billion in partner-referred GMV (gross merchandise value, or sales derived from partner referrals) and over $5 billion in GTV (gross transactional value, or partner payouts) for the year.
Brands spent over $1 trillion US dollars globally on advertising last year – and more than $600 billion of that will funnel into performance marketing channels, mainly paid search, paid social, and programmatic display ads. And as marketing costs surge and consumer trust in traditional channels continues its decline, impact.com solidified its leadership as the platform for partnership-driven performance. In 2025, the company supported nearly 350,000 active partnerships and welcomed more than 3,500 new customers, including New Balance, Hydrojug, Udemy, and Upside.
“People no longer trust ads – they trust communities. And the brands that win today are reimagining performance marketing by showing up where that trust already lives, by partnering with the creators, advocates, and other commerce content publishers shaping what people see, share, and buy,” said David A. Yovanno, CEO of impact.com. “2025 was a breakout year for impact.com – and for the partnership economy as a whole. We’re proud to be the commerce partnership marketing platform that is helping to lead and power that evolution – connecting brands and trusted voices in ways that drive real influence and measurable growth.”
Reflecting this shift, Cyber Week research from impact.com shows that shoppers are more selective and value-driven than ever, concentrating 31% of total Cyber Week spend on Black Friday while using Cyber Monday for final purchases. Creator-driven revenue surged 51% year over year, and technology partners supporting price comparison and validation saw a 79% increase in transaction volume, highlighting the growing importance of trusted voices and data-driven tools in guiding consumer decisions.
The company also invested internally to strengthen its global presence and better serve customers, welcoming Jessica Breslav as its first Chief Customer Officer and promoting Justin Morrison to Chief Revenue Officer, a move that fuelled a 20% increase in new logo bookings and a 23% expansion in sales headcount. The company also announced Anthony Clements as the new UK country manager, and expanded its global presence with a new Madrid office, including the hiring of Country Manager, Spain, Phillip Danielopol, and planned upgraded spaces in six major cities, strengthening collaboration across its 1,400+ employees in 20 countries.
The company also deepened its AI investments, launching ask impact, a conversational intelligence chatbot embedded within the platform that delivers high-performance partnership recommendations and rich analytics in real time. Built on impact.com’s vast commerce dataset – spanning billions of e-commerce transactions – the platform’s AI models gain the scale, diversity, and precision needed to reliably surface predictive insights tied to incremental revenue, lifetime value, and ROI.
This same data advantage fuels impact.com’s new partnership and strategic investment in Evertune, a pioneer in Generative Engine Optimisation (GEO) and AI marketing that helps brands shape how they appear in AI-powered search. Evertune analyses millions of AI model responses to understand how LLMs interpret, rank, and recommend brands, then provides actionable guidance to improve visibility and performance through its integration with impact.com. Together, these AI capabilities underscore a simple truth that large, high-quality data sets are the foundation of trustworthy, high-impact LLM outputs – and impact.com’s data scale is a critical competitive edge.
Additional notable 2025 impact.com highlights include:
- Unified its product ecosystem with the launch of base versions of its Creator and Advocate solutions, integrated with its core Performance offering, at no additional cost to customers. This expansion provides customers with a seamless way to manage all partnership types – from creators to affiliates to customer advocates – on a single platform.
- Launched a range of innovations within Performance, including Performance Campaigns to help brands hire partners to create and post content in the form of a placement or media buy.
- In Creator, Social Listening has become more powerful; each listener can now track up to 10 keywords, hashtags, or mentions, up from the previous limit of 3. Earned Media Value (EMV) is now available in Creator reports, enabling brands to assign custom dollar values to impressions and engagements, thereby enhancing their understanding of campaign performance. Brands can also more easily onboard prospects at scale with our new Prospect Import feature in Open Beta. This feature allows brands to upload lists of prospective partners, checking to see if they are already impact.com publishers, and bringing them into existing workflows.
- Inside Advocate, brands can drive more referrals with the new Shopify Post-Checkout Widget. This allows Shopify brands to promote their referral programme right after checkout, which is one of the most effective moments to drive engagement with the programme. impact.com also added features to automatically sync discount codes to Shopify.
- Improved experience for publishers, including the “Brands to Work With Instantly” section of the partner dashboard. Partners will see more brands on the list, and the list is now curated based on impact.com’s expansive data set. Partners will also be able to more easily discover top products without leaving the brand slide-out. This helps partners discover more high-performing products quickly.
- Launched Trackonomics Essentials for partners, so publishers can now connect their accounts from any of the top 25 affiliate networks, grab tracking links and view programme-wide reporting, without having to log into all those platforms one at a time.
- Continued investing in education and professional development for the industry. Its Partnerships Experience Academy – the first and largest free partnerships certification programme – surpassed 45,000 learners worldwide.
- Expanded its Agency Coaching Programme to over 100 participating agencies and launched a new Agency Partner Portal to support collaboration and growth.
- Earned more than 30 industry awards in 2025, underscoring impact.com’s technology leadership and client success. Highlights include winning Best Affiliate Marketing Programme at the Digiday Technology Awards for its partnership with Carhartt; being named Best Overall Martech Company by the Martech Breakthrough Awards; and receiving top recognition by the AVA Digital Awards, Marcom Awards and Signal Awards for branded storytelling for its Partnership Economy podcast, which is approaching 475,000 downloads in its sixth season. impact.com was also recognised for several successful client and agency campaigns for work with its customers, including Tombras and LaserAway, Virgin Australia and Silverbean, Skyscanner and Layla, Acceleration Partners and TikTok, Hamilton Beach, and more, as part of the US Partnership Awards, Performance Marketing Awards, and Global Performance Marketing Awards.
- Reached record scale of the company’s flagship Partnerships Experience events, iPX, bringing together over 2,000 attendees and 140 speakers across events in Austin, London, Sydney, and Shanghai, connecting every corner of the partnership ecosystem.
- Published influential research, including its Global State of Affiliate Marketing report, which surveyed marketers, publishers, and creators worldwide and revealed key shifts in how partnerships are evolving, the the 2025 Mid-Year Industry Benchmark report on strategic, research-driven consumer behaviour, to the Global Creator Shopping Survey in partnership with eMarketer, the Prime Day 2025 performance report, and the 2025 eCommerce Influencer Marketing in Southeast Asia report, providing data-driven insights that help brands navigate the future of partnership-led growth.
