In case you didn’t know, AVON has been stocked in-store and online in Superdrug since October 2023 and it’s about time for a reminder. That means no more waiting around for your favourite beauty staples to arrive in the post, because AVON’s icons are right there on the High Street.
This includes the cult-favourite Skin So Soft Dry Oil Spray, which sells one every 10 seconds* in the UK and Glimmerstick Eyeliner~ which sells 10 every minute**, is available to grab in all 767 Superdrug stores. Add to that, AVON’s high-performing, affordable make-up range is stocked in 120*** stores.
From London’s Marble Arch to Manchester’s Arndale, AVON’s beauty staples are now closer than ever. Whether it’s topping up your Skin So Soft or swatching the latest lipstick shades in-store, AVON is making beauty easier, more accessible, and more instant than ever.
Why everyone’s talking about it
For more than 135 years, AVON has delivered quality beauty products at prices that don’t break the bank. Plus, all Avon beauty and personal care products are approved under Cruelty Free International’s Leaping Bunny Programme.
The partnership with Superdrug means the products people can’t stop talking about, from viral TikTok skincare items to make-up in over 180 shades, are available in the same place you shop your everyday essentials.
Hannah Lally, UK marketing director at AVON, says: “AVON has always been about making beauty accessible. Being stocked in Superdrug means our iconic products are easier than ever to discover, test and love. We’re thrilled to meet beauty lovers where they already shop.”
Jade Jackson, head of trading – cosmetics at Superdrug, added: “We are delighted about our exclusive partnership with AVON and that we can bring great quality, affordable makeup to a new audience on the High Street.”
It’s not just shoppers who are celebrating. Creators and celebrities have been quick to share their favourite AVON finds in Superdrug.
Molly Smith who recently got engaged to Tom Clare, shared her favourite AVON make up hidden gems from Superdrug, raving about the Lash Genius mascara, ‘It made my lashes look so long and volumized’. Molly also showcased the Glimmerstick lip liner in shade ‘simply spice’ saying it’s the ‘perfect pinky nude’.
If you love Rare Beauty’s Perfect Strokes Longwear Gel Eyeliner (REG £19.00), you’ll be just as obsessed with Avon’s Glimmerstick Eyeliner (REG £6.50). Both products offer smooth, waterproof, glide-on definition, but Avon delivers it for a fraction of the price in Superdrug, bringing luxury-level performance within everyone’s reach.
Meanwhile, Tasha Ghouri recently took to TikTok to share her Avon Superdrug favourites to her 917k followers, “The shadow stick is literally chef’s kiss! It glides on like butter and blends so easily.” She was also raving about the affordability of the Glimmerstick lip liner in Simply Spice, “you wouldn’t believe me if I told you this lip liner is £6.50!” and ‘colour pay off’ of the Glimmerstick eyeliner.
AVON’s arrival in Superdrug on 11th October 2023 introduced a new way for customers to shop and reconnect with, or newly discover, this much-loved brand. Shop the full range online at Superdrug https://www.superdrug.com/
*Based on total units of Skin So Soft sold across all sizes in the UK, between 01 May – 31 July 2025
**Based on sales of all variants of Glimmerstick eyeliner in Avon International in H1 2025.
~Avon’s bestselling Glimmerstick Eyeliner delivers glide-on, waterproof colour in 12 bold shades – designed to stay put all day with a twist-up tip that means no sharpener needed.
***A few locations AVON is stocked in:
- London (Marble Arch and Westfield Stratford)
- Birmingham (Bullring and Merry Hill)
- Midlands (Rushden Lakes)
- Sheffield (Meadowhall)
- Leeds (White Rose)
- Liverpool One
- Manchester (Piccadilly and Arndale)
- Wales (Cyfarthfa Shopping Park Merthyr Tydfil and Cardiff St James)
- Edinburgh (Princes Street and St James)
- Glasgow (Argyle Steet)
