Dippi, the Finnish-inspired high-protein, high-fibre dip mix brand founded by Miia Paavola, has today opened a £200,000 SEIS-eligible fundraising round, combining public pre-sale investment via Kickstarter and private equity investment, starting this month ahead of the brand’s official UK launch in January 2027.
Dippi is a dip powder mix that turns plain yoghurt into a delicious, protein-dense dip – think of it as a savoury protein powder for your yoghurt, low in calories and high in protein and fibre. It works with plain and Greek yoghurt formats, or even sour or cream cheese for a bagel, and pairs with everything you’d expect – from crisps, to cucumber, to crackers, or anything else worth dipping.
Unlike most dips, the dry pouch lives in the cupboard for months rather than the fridge for days: simply rip open a pouch, mix into 100g of yoghurt (add more for a milder taste), and dip. Once mixed, it keeps in the fridge for up to three days. The brand launches with three flavours: Tomato and Chilli, Sour Cream and Dill, and Cheddar and Onion.
Founded by dip obsessed Miia Paavola, a London-based entrepreneur and former tech product manager who spent over eight years building products at scale-ups including incident.io, Swap and Pleo, Dippi marks a shift from building tech products to building a food brand from the ground up. Food has always been Miia’s other love: she competed on MasterChef Finland in 2013 and has spent years hosting dinners and parties for friends across London. Growing up in Finland, where dip mixes stirred into yoghurt or sour cream are a household staple, Miia set out to bring that format to the UK, rebuilt for a more health-conscious audience with added protein and fibre.
Miia Paavola, founder of Dippi, comments: “I wanted a healthier weekday dip, but most dips on the market were filled with oils and calories. I’m an ex-MasterChef contestant, an ex-senior product manager at tech scale-ups, someone who loves great food, but also conscious of the protein and fibre in my own diet. So I asked myself: what if I took the Finnish dip mixes I grew up with – the ones you mix with yoghurt – and powered them up with protein and fibre? That’s Dippi: a dip mix that turns plain yoghurt into a delicious, protein-dense dip, for health-conscious people who love a dip but don’t want the calories. Because everything’s better dipped!”
A NEW CATEGORY IN A GROWING MARKET
Dips have become one of the fastest-growing categories on UK shelves, a trend Dippi credits the likes of Waitrose and M&S with starting. But while more players are entering the market, Dippi says few are offering a genuinely healthy option, and those that do often come with a short shelf life and an array of additives and preservatives to lower the calories. Dippi’s dry-mix format is designed to solve both problems: high in protein and fibre, and shelf-stable for months.
The timing lines up with a wider shift in consumer demand. According to the Whole Foods Report 2026, “protein continues to be king, but fibre is gaining traction as consumers seek gut health, holistic digestive wellness, and natural ways to feel fuller for longer.” Dippi also points to the rise of GLP-1 medication as a driver of demand for high-protein snacking: with 1 in 9 UK adults now taking a GLP-1, and 88% of them not hitting their protein targets because they simply can’t eat enough, Dippi packs high-protein intensity into a small, craveable dip.
Dippi sizes its opportunity at a £12.8bn total addressable market spanning dips, protein and snacking across the UK, Europe and North America, with a £2.1bn serviceable addressable market and a five-year revenue target of £30m, equivalent to 1.4% of that serviceable market. (Methodology and full source list for this market sizing, dated August 2026, available on request.)
EARLY TRACTION
Ahead of its funding round, Dippi has already built early proof points for demand: its pop-up has sold out twice, it has amassed a waitlist of over 3,000 people, and content about the brand has passed 250,000 views and 12,200 likes on TikTok, including several that went viral. Of the 500-plus people who have sampled Dippi, 40% have gone on to buy.
HOW THE £200,000 WILL BE SPENT
Dippi’s fundraise will fund its UK launch in January 2027, split across four areas: £45,000 on production and stock, £54,000 on marketing and acquisition, £60,000 on team and operations, and a £41,000 runway buffer.
Looking ahead, Dippi’s go-to-market plan centres on building brand awareness virally on TikTok, before expanding into Amazon and DTC subscribe-and-save channels, followed by retail — targeting two large retailers per year as well as premium wholesale from 2027. The brand’s roadmap runs from its UK launch through expansion into Europe (Year 2–3) and North America (Year 4–5).
