Last night, Wednesday 10th December (17:00-21:00), TikTok Shop proudly celebrated the sellers and creators who helped shape discovery commerce culture in 2025 in its TikTok Shop UK Awards. From breakout brands to powerhouse live-sellers, fashion innovators to FMCG favourites – and the viral products that captured community attention – these are the businesses and creators redefining online shopping and driving real-world impact across the UK.
Co-hosted alongside leading category and creator specialists, and opened with an address from Jan Wilk, Head of TikTok Shop UK, the evening brought together top creators, sellers, and TikTok Shop agency partners for a night of celebration and connection. The event reflected the vibrant spirit of TikTok Shop – energetic, creative and community-led, honouring the people and businesses leading the wave of discovery commerce.
Guests enjoyed a special panel discussion featuring 2025’s standout category and creator leaders, followed by a dynamic awards ceremony recognising the year’s top performers. The night also included dedicated networking sessions with industry innovators and emerging talent.
TikTok Shop Awards UK 2025 Winners
Seller Awards
This category recognises the top-performing sellers and products across TikTok Shop’s core verticals, celebrating businesses that achieved standout growth and cultural impact in 2025. From Wonderskin, whose iconic lip stain has become a beauty phenomenon with over 413,000 units sold on TikTok Shop UK, to Yass Clean, which secured more than 500,000 orders within its first year while accelerating its growth across the EU and US, the strength of this year’s winners showcase the scale of opportunity on the platform.
Home & Living standout QVC UK delivered over 50 live streams and grew an impressive 2,000% within months of launching, while viral favourite STRAAME’s Dubai Chocolate sold over 100,000 units and earned thousands of five-star reviews. Each winner reflects the innovation, momentum and entrepreneurial spirit powering TikTok Shop’s thriving seller community.
Breakthrough Seller of the Year (Beauty) Wonderskin
Breakthrough Seller of the Year (FMCG) Yass Clean
Rising Fashion Star FeelinGirl
Rising Beauty Star e.l.f. Cosmetics UK
Rising FMCG Star My Fabulosa Rising Home & Living Star QVC
Rising Electronics Star Shark Ninja Product of the Year (H&L) Dubai Chocolate from STRAAME Product of the Year (Electronics) RedHut’s Steam Cleaner
Product of the Year (Beauty) The Ordinary’s Age Support Duo
New LIVE Seller of the Year CROCS UK Top Rated Seller of the Year Dadosaur TCG
Creator Awards
The Creator Awards celebrate the individuals whose creativity, expertise and influence drove exceptional commercial impact on TikTok Shop in 2025. This year’s Category Leaders generated some of the highest sales value across their verticals, while Short Video Star @__vikkyxo captivated audiences with content reaching over 11 million views.
Live Commerce Leader @charzreviews stood out as the top GMV-driving live creator, growing a community of over 200,00 followers and hitting 860 hours of LIVE across the year. Meanwhile, High Growth Creator of the Year @theporterfamily recorded a remarkable growth of 1,000 followers to 50,000 between January and December 2025.Together, these creators represent the innovative, high-performing talent shaping the future of discovery commerce.
Fashion Category Leader @officialsamanthalouise
Beauty Category Leader @fleureleanorgreen FMCG Category Leader @gazzt Home & Living Category Leader @nicolaugcuk Electronics Category Leader @todaysshoppicks
High Engagement Champion @thelifeofmrt
Short Video Star @__vikkyxo Live Commerce Leader @charzreviews TTS Ambassador of the Year @jacrocklifetok
High Growth Creator of the Year @theporterfamily
TSP + CAP Partners
The TSP and CAP Partner Awards recognise the exceptional Shop partners driving growth, innovation and operational excellence across TikTok Shop. This year’s top-performing TSP, We Are Superb, continued its journey from Day 1 partner to industry leader – ranking #1 in total GMV and consistently among the top live performers, while delivering standout results for major brands including Shark Ninja, Pepsi and Remington.
Go Places, winner of the Live Excellence TSP Award, demonstrated remarkable momentum in 2025, expanding from 4 to 21 full-service brands and tripling its studio capacity, alongside securing major enterprise partners such as Mars and The Body Shop. These partners have set new standards for service, scale and strategic impact, powering some of the year’s most successful commerce moments on TikTok Shop.
Top Performing TSPs of the Year We Are Superb
Live Excellence TSP Award Go Places
Top Performing CAPs of the Year I.F. CONCEPT LTD
Rising Star CAP Award AFFILINATION
Jan Wilk, Head of TikTok Shop UK, commented: “Tonight’s winners represent the very best of what makes TikTok Shop so special – a community of bold, creative and entrepreneurial talent driving real impact across the UK. In 2025, our sellers and creators didn’t just grow their businesses; they set new standards for innovation, connection and commerce on the platform, changing the way people shop and discover products online. We’re incredibly proud to celebrate their achievements and excited to continue empowering even more businesses to thrive on TikTok Shop.”
