Building on the success of its popular Jam Shed Shiraz Mini Box – launched in November last year, Accolade Wines is excited to unveil its latest addition to the range: Jam Shed Malbec.
Expanding the existing 1.5L Mini Box trio, this launch reinforces the brand’s commitment to offering consumers even more choice in a convenient, compact and more sustainable format. Just like it’s Mini Box counterparts, Jam Shed Malbec has been designed for ultimate convenience, keeping the wine fresh for up to six weeks after opening while reducing packaging waste – ensuring efficiency from warehouse all the way to kitchen cupboards.
Available now in the grocery channel, Jam Shed Malbec is packed full of rich notes of blackberry and plum, complemented by subtle hints of chocolate and spice and is perfect for pairing with hearty meals. As the popularity of at-home dining continues to grow, the latest launch offers an affordable yet quality, easy-drinking solution to elevate any Big Night In occasion and beyond.
Lucy Ramsay, head of portfolio, innovation and sustainability – Europe at Accolade Wines, said: “The addition of Jam Shed Malbec to our Mini Box range is an exciting step forward for Accolade Wines as we continue to innovate and respond to what our consumers are looking for. Expanding the range with Malbec – a varietal that’s already a firm favourite – perfectly positions us to drive category growth, appealing to our loyal Shed Heads and attracting new customers seeking convenience without compromising on quality.
“We’ve got robust plans to expand our Mini Box range even further throughout 2025, with more exciting launches across our wider portfolio coming soon – boxed wine is only getting bigger!”
