JDE Peet’s has announced a range of Costa Coffee capsules as part of a new collaboration with the UK’s favourite coffee shop.
The new partnership sees JDE Peet’s extend the range of products compatible with L’OR Barista and Nespresso* original coffee machines. Available on shelf now, the range consists of four SKU’s includes Costa Smooth Medium Roast, Costa Dark Intense Roast, Costa Colombia Single Origin and Costa Smooth Decaf Roast.
As the coffee shop trend continues to grow, consumers are increasingly looking for ways to recreate their favourite coffee shop experience at home. The newly reformulated capsules provide a balanced portfolio of flavours and strengths, leveraging JDE’s capsule and blending expertise to allow consumers to bring their usual Costa Coffee experience into the home.
With the coffee capsules category in growth[2], the launch builds on the existing success of the Tassimo Costa Coffee range for the Tassimo brewer system presenting an exciting opportunity for retailers as shoppers look for coffee shop-worthy beverages at the touch of a button.
Roberto De Felice, Marketing Director UK&I at Jacobs Douwe Egberts: “Following the success of our Tassimo Costa Coffee range, we are delighted to build on our work with Costa Coffee and further strengthen our range with the new Costa Coffee Capsules range. JDE Peet’s strives to create the ultimate coffee shop experience at home across all of its brands, and this launch certainly delivers on that. With four indulgent, refined flavours we are excited to continue growing our portfolio.”
The launch will be supported by a wide range of activation plans in key retailers and online.
The Costa Coffee pod range is available in selected UK stockists, as well as Amazon, and DTC through the L’OR website at an RRP of £3.35**
*Trademark of a third party not connected to a JACOBS DOUWE EGBERTS company
**Price is at the sole discretion of the retailer.
