JET Wateringbury Service Station in Maidstone, Kent, has seen a 46% uplift in daily fuel sales since switching from Shell last year, with volumes rising from 6,500 to 9,500 litres per day – according to the site’s owner, Ram Balaranjan (Bala).
A competitive fuel offer, new facilities, and the iconic yellow and blue JET branding are just some of the changes implemented following the rebrand. Retail sales in the Londis store on-site have also grown by 10-15%, with the addition of Costa coffee facilities, hot food-to-go, and new chiller refrigeration among the new and improved features available to customers.
Wateringbury is one of four sites to join the JET network, owned by Bala and family, spanning Essex, Sussex and Kent. Commenting on the boost in sales, he said:
“It’s been a decade since we started working with JET, and Wateringbury marks the fourth site we’ve rebranded with them. We’ve always had great support and communication – and our Account Manager, Chris Murphy, is a big part of the reason we made the switch. He listens, responds quickly, and really understands our business. Since moving to JET, we’ve seen fuel volumes increase by 46%, and we’re now competing more effectively with other local sites. We’re very happy with the results we’ve seen!”
Chris Murphy, retail account manager for the Southeast, Phillips 66 Limited, added: “I have worked with Bala for a number of years, and we have a great relationship. This marks the fourth site of his that has joined JET, and it’s gratifying to see how well it’s performing. We look forward to continuing to help Bala drive success across all his sites.”
The JET sites owned and run by Bala and his family are:
- Mayfield Service Station, Ilford;
- Frimley Green Service Station, Camberley;
- Bucks Horn Oak Service Station in Farnham, Surrey
- Wateringbury Service Station, Kent.
