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Home Retail News Retailer News

John Lewis launches new Made By Care lifestyle collection with care experienced designer

Fine art student who experienced care designs a new lifestyle range for Christmas available in John Lewis and Waitrose

by Fiona Briggs
October 22, 2024
in Retailer News
Reading Time: 3 mins read

John LewisA stylish lifestyle range designed by a fine art student, is now available online and in John Lewis and Waitrose stores, aiming to raise donations to make a real and lasting difference to the lives of young people who are care experienced.

The collection is the latest in the Made by Care range, which has grown from the John Lewis Partnership’s Building Happier Futures programme. The programme aims to help care experienced young people improve their employability potential.

Izaac applied to collaborate with the John Lewis Partnership and creative agency Saatchi & Saatchi, and their talented work was championed by the charity Become.

Izaac worked with the John Lewis in-house design team and creative partners at Saatchi & Saatchi to develop their unique designs, including in a one-on-one workshop.

The gifting range is a must-have choice for presents with a purpose this Christmas and includes three unisex graphic T-shirts (£15), ideal for layering in the winter; as well as a stylish sweatshirt (£30); two silk scarves (£25) – the accessory of AW24 – and a printed statement mug (£6). These items are available online from 23rd October and in John Lewis stores from the 28th October.

The range also includes two printed tote bags (£10) made of recycled bottles, which are available online and in Waitrose stores.

Commenting on designing the range, Izaac said: “Turning my care records into artwork helped me regain authorship over information concealed from me. Inspired by my time in the woods, the branches become my protectors, letting me process and redact information at my own pace.

“As a fine art student, this is an incredible opportunity to help my Art work gain visibility. Made by care is helping me develop my connections and gain experience in the art world – seeing how products are made, working with designers and creatives.”

Rosie Hanley, director of brand for John Lewis, said: “This collection is beautiful, bringing together unique designs that tell a deeply personal story. It’s exciting to see how this range can be a vehicle for change, and we’re thrilled to offer our customers pieces that are not only beautiful but also champion the talents of designers who are care experienced.”

Ceira Thom, Head of Learning at the John Lewis Partnership, said: “Izaac’s designs tell a unique and personal story. Our customers aren’t just buying a beautifully designed product; they’re investing in a piece that highlights a real societal issue, with the potential to inspire real change.

“It’s so exciting to see how the Made By Care brand is developing and how this is making a meaningful difference to more lives through the Building Happier Futures programme.”

Profits from each product sold will be donated to the Building Happier Futures fund, which is part of the John Lewis Partnership Foundation. All donations will contribute to support our work with Action for Children, Home Start and Who Cares? Scotland building supportive communities for care experienced people, and helping families and carers create happy and secure homes.

The collaborative design-led project will see more products launched in 2025 and beyond, as part of the Partnerships long-term commitment to support Care Experienced young people through the Building Happier Futures programme.

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