Global fashion retailer, PrettyLittleThing, has appointed Journey Further to drive its organic growth through performance-driven digital PR and strategic consultancy.
Journey Further, known for its Clarity at Speed approach, won the account in a competitive pitch process and will be responsible for improving organic visibility and rankings for the retailer in both the UK and US territories.
The performance brand agency will deliver creative digital PR campaigns and tactics powered by its proprietary relevance tools – Salient and Trends Monitor, which will help analyse and optimise performance. The commercially-prioritised and relevance-led approach will focus on achieving measurable performance and ROI.
The appointment follows the agency’s launch into America, and will be delivered by an integrated team of US and UK digital PR experts.
Tom Hill, head of digital and CRM marketing at PrettyLittleThing commented: “We chose to partner with Journey Further as we felt confident in their ability to deliver a strategic, insight-driven, performance digital PR strategy that will help to drive organic growth in our UK and US markets.
“Journey Further has an established and strong team of experts across both the UK and the US. We’re all really excited to work together to deliver creative and topically relevant digital PR campaigns that are rooted in SEO insight and will drive measurable results.”
Commenting on the global win, Beth Nunnington, VP of organic media at Journey Further said: “We are so excited to be supporting PrettyLittleThing on driving their organic growth through digital PR and SEO in both the UK and US. We’ve already got some exciting creative content campaigns in the pipeline and can’t wait to deliver them.
“At Journey Further we believe in making moments so our team celebrated by throwing a ‘pink party’ to mark the win.
“I’m confident that our creative and strategic performance-driven approach will deliver amazing results and growth for the brand. Watch this space!”
