Joybuy, the new online shopping destination, announces its three-year partnership with Hyde Park Winter Wonderland will launch this festive season as the Presenting Partner of The Real Ice Slide – a multi-lane, fast-paced sliding attraction where visitors zoom down a real ice track seated in inflatable tubes.The partnership means that from 19 November 2026 until 3 January 2027, visitors will be able to experience The Real Ice Slide powered by Joybuy set in the festive destination’s ‘Arctic Circle’. Throughout the season, Joybuy plans to bring plenty more joy to the festivities and Winter Wonderland visitors should prepare for special competitions and activities alongside this partnership.
Suzy Griffiths, Vice President, Head of UK Events, Arts & Entertainment for Hyde Park Winter Wonderland said: “We are thrilled to be launching a new three-year partnership with Joybuy and their sponsorship of the Real Ice Slide at Hyde Park Winter Wonderland. The Real Ice Slide is a signature attraction that has delighted guests for years, and Joybuy’s support will help us continue to deliver the exceptional experiences our visitors have come to expect. We look forward to working together to create memorable moments and bring even more joy to Winter Wonderland audiences throughout this exciting long-term collaboration.”
A Joybuy spokesperson, said: “’Tis the season for Joy’! If there’s one thing the Real Ice Slide and Joybuy have in common, it’s speed. Whether you’re racing down the Slide or ordering last-minute gifts, speed is at the heart of the experience. With our Double 11 service, London shoppers can place an order by 11am and have it delivered that very same day. We’re looking forward to bringing extra momentum to the season, with competitions and plenty of high-speed fun planned throughout.”
Joybuy formally launched across Europe in March 2026, offering customers high-quality products from leading brands across electronics, home appliances, groceries, beauty, health and wellness, home and living and more. Joybuy will be announcing its Single’s Day, Black Friday and Cyber Monday deals in the coming weeks, this will include exclusive products and offers.
Its Double 11 delivery service means customers in eligible areas can order by 11am and receive their order by 11pm the same day. The service is available to more than 40 million people across Europe, including more than 17 million in the UK.
