Just Eat is today announcing an exclusive partnership with the world’s leading on-demand laundry and dry cleaning service, Laundryheap. It’s the first time a laundry service has been integrated into a mainstream convenience app, and marks a significant milestone in Just Eat’s ambition to become the UK’s go-to convenience platform.
Initially launching in London, customers can now get their laundry and dry cleaning done through the Just Eat app, with items collected, cleaned and returned by Laundryheap within 24 hours. Over the course of the first six months, the service will expand across the UK to Birmingham, Manchester, and Edinburgh. Prices will match those within Laundryheap’s own app.
This deal builds on Just Eat’s ambition to become the online home of UK convenience, with services, retail, grocery and takeaways all available at the tap of a button. It follows recent moves into non-food retail such as Superdrug and adds a new, high-frequency use case to a network of more than 100,000 partners that has already delivered over two billion orders.
For Laundryheap, this partnership brings the company closer to millions of new UK customers who browse Just Eat’s app every week, delivering on a growth strategy built on embedding its services seamlessly into people’s lives.
Laundryheap has already struck similar deals in its Middle East market, but this marks the first of its kind in its home UK market. It has also inked partnerships with Emirates Skywards, Revolut and Tesco Clubcard over the past year.
Pending results of the UK pilot, both companies will assess scaling to international markets where their footprints already overlap, including Ireland and the Netherlands, the global headquarters of Just Eat.
Deyan Dimitrov, founder and CEO of Laundryheap, said: “Partnerships like this are central to how we grow. Just Eat gives us a direct line to millions of customers who already trust the platform for their everyday needs, and we give Just Eat a proven, scalable service to build its convenience ambitions on.
It’s a two-way bet: they’re backing a company that’s already the world’s largest in its category, and we’re backing one of the UK’s biggest consumer platforms. Wins like this underline our ambition to make outsourcing your laundry as common as ordering a takeaway – both of which give customers back more time to enjoy more interesting or important things.”
Caroline Bates, grocery and new verticals director at Just Eat UK, said: “A lot has changed since we launched as a takeaway platform twenty years ago. Today, our mission is to be customers’ first choice for rapid delivery – whether it’s your Friday-night takeaway, a last-minute gift or now your dry cleaning. We chose Laundryheap as our first services partner because they’re the clear leader in their category, already trusted by hundreds of thousands of customers worldwide. Just as we’re building Just Eat into the UK’s go-to convenience platform, Laundryheap is scaling fast internationally, and this partnership lets us both prove that model together.”
