We all know that two is better than one, and with that aim, Kellogg’s brought to life the fun of mixing cereals with The Kellogg’s Kombos Café in Shoreditch over the October half term (26-29th Oct).
The activation, created by specialist food & drink agency Nudge PR, inspired consumers to choose from 25 iconic Kellogg’s cereals and mix them with toppings and milk. Over 1,500 bowls of combined creations were served up over the 4-day pop-up, with 3,000 boxes of cereal gifted to hungry cereal lovers and any surplus stock donated to charity partner FareShare.
The campaign went viral on TikTok, creating non-stop queues around the block, and saw a “Top 50 Best Combos of All Time” news story, developed in partnership with 72Point, garner national media attention, appearing in Metro, The Sun, The Mirror, The Daily Star, The Daily Express and across regional papers.
This activity supports an in-store campaign in major retailers, incentivising shoppers to mix and discover the possibilities of different cereal combos. The multi-faceted campaign has ignited a motivation for mixing cereals nationwide.
