Pepsi MAX® has announced the latest addition to its roster of unstoppable female line-up. Existing ambassador, Leah Williamson, will be joined by England’s game-changing visionary, Lauren James, ahead of an unmissable summer of football. The exciting partnership will see these unstoppable ambassadors unite, to spotlight the unmatched thrill and passion of the game.
A dedicated and rapidly expanding fanbase has propelled women’s football in the UK to unprecedented heights. Stadiums are selling out, records are rising, and the excitement is palpable. This summer, the spotlight shines brightly on the exceptional talent of our homegrown athletes, as the women’s game captivates audiences ahead of the Euros.
For 50 years, Pepsi MAX has been at the heart of football, delivering great taste, unforgettable moments and shining a light on the sport’s most legendary figures. Now, the brand is setting its sights on the next generation of stars, who will redefine the game and leave their mark on the world stage.
Joining Pepsi MAX’s new roster is Lauren James, England’s game-changing visionary and electrifying forward known for her exceptional skill and creativity on the pitch, a fan favourite both domestically and internationally. Her talent and dedication have made her a key player for both country and club – as the team’s top scorer.
Lauren James, commented: “I’m incredibly passionate about the continued growth of women’s football, and it’s a real honour to be partnering with Pepsi MAX who clearly share that vision. We’ve seen so much positive momentum recently, and it’s important we keep pushing forward, increasing visibility, and making sure the women’s game reaches its full potential. This partnership is a great opportunity to contribute to that and inspire the next generation of players and fans.”
She joins Leah Williamson, the inspirational captain who led the Lionesses to historic victory, renowned for her leadership, composure and commitment to excellence. Her influence extends far beyond the field, winning seven major honours over the past decade, making her a powerful voice for positive change and an ideal ambassador to inspire the next generation of football fandom.
Leah Williamson, commented: “I’m so proud to be a part of the Pepsi MAX line-up because for me, it’s always been about more than just football. It’s about using the platform we have to create real change, to inspire the next generation and to show that anything is possible. The growth of women’s football isn’t just about what happens on the pitch; it’s about creating a lasting legacy and ensuring the progress we’ve made continues.”
To celebrate both members of the Pepsi MAX squad, one-of-a-kind murals have been created to pay homage to each of the players. James’ and Williamson’s faces will take over London skylines in Chelsea and Holloway Road from April, each design bursting with the passion, energy and unstoppable nature of each athlete.
Football fans will also be able to get their hands on limited edition Pepsi MAX cans featuring the faces of their favourite players in stores across the country from April.
Steven Hind, CMO Beverages, UK&I at Pepsi MAX commented: “For decades, Pepsi MAX has redefined football culture. Now, we’re thrilled to be supporting the amazing rise of women’s football right here in the UK! We’re shining a light on some incredible new ambassadors and getting everyone even closer to the excitement of the women’s game – welcoming a whole new generation of fans along the way.”
The new signings come as Pepsi MAX continues to invest and support the future of UK Women’s football by powering the passion of players and fans – ensuring that the rise of the women’s game continues to see players soar to new heights.
Lauren and Leah are set to be front and centre in Pepsi MAX’s upcoming football campaign alongside Alexia Putellas, Caroline Graham Hansen and Farah Jefry, as the brand continues to celebrate the unapologetic spirit and passion of players who are refreshing the game – bringing fans closer to the excitement to make this year’s summer of sport the most-celebrated yet.
