Lidl GB has today announced a reduction in its rapid Electric Vehicle Charging (EVC) tariffs, reducing its charging rate from 62p/kWh to 59p/kWh with Lidl Plus.
Drivers using the Lidl Plus tariff could save approximately £4 per session, adding up to an annual saving of £529*.
Expanding its EV infrastructure further, Lidl is investing £10million this financial year in its network including the installation of around 100 new rapid chargers at existing stores. This is in addition to the discounter’s £25million investment into its EVC network since 2017, with a third of Lidl GB stores currently offering rapid EV charging.
Plus, as part of its store expansion drive this year, Lidl is also committing to installing rapid chargers in the majority of its newly built stores, bringing high-speed charging directly to local communities.
Richard Taylor, chief real estate officer at Lidl GB, said: “For over 30 years, we’ve focused on giving customers the best possible value on their groceries, and our EV network is an extension of that promise. By expanding our rapid chargers, we’re making it as simple and affordable as possible for shoppers to top up while they shop – helping EV drivers save money and supporting more sustainable everyday habits.”
Price cuts come as the demand for reliable public charging continues to surge. According to a recent report from the Society of Motor Manufacturers and Traders (SMMT), the number of fully electric cars on UK roads has increased three-fold since the end of 2022, reaching over 2.1 million vehicles. Despite this growth, a Department for Transport report revealed that almost half of EV drivers (47%) feel there are not enough public chargepoints to meet demand, and nearly a quarter (24%) are dissatisfied with local availability.
Unlike most supermarkets that rely on third-party operators, Lidl owns its charge points outright. This unique business model allows the retailer to take a customer-centric approach, which enabled Lidl to become the very first supermarket in Britain to integrate EV payments directly into its own loyalty app, “Power up with Lidl Plus”.
In the past year alone, EV charging at Lidl GB stores has successfully powered 49.1 million miles of electric driving. That’s enough to travel to the moon and back 100 times, securing a net carbon saving of approximately 10,600 metric tonnes of CO2.
