Leading Irish chocolatier Lir Chocolates is expanding its Baileys Chocolate range for 2026 with the launch of a new Caramelised Popcorn Easter Egg alongside the return of a proven seasonal favourite.
The Baileys Caramelised Popcorn Egg (225g) features a smooth milk chocolate shell infused with the iconic flavour of Baileys Original Irish Cream, embossed with the Baileys logo for a premium finish, and packed with whole pieces of caramelised popcorn for a sweet and salty crunch. The ‘movie-style’ design ensures strong shelf stand out, making it a perfect addition to any Easter assortment. Available from selected retailers at RRP £12.
Following strong performances in 2024 & 2025, Baileys Chocolate Original Easter Egg returns for Easter 2026. This classic favourite features a smooth Baileys flavoured milk chocolate shell and is accompanied by a selection of Baileys Original Chocolate Truffles. The Baileys Chocolate Original Easter Egg will return to selected retailers including Aldi, Sainsbury’s Morrisons, Ocado, TJX and B&M, RRP £12. Known for its signature Baileys flavour and premium finish, the Original Egg continues to be one of the brand’s most popular seasonal lines.
Other core Easter offerings include The Baileys Salted Caramel Egg, complemented by Baileys Salted Caramel Truffles. Available at B&M, TJX and The Range, RRP £12.
Ethan Duffey, brand mnager for Baileys Chocolate, said: “We continue to see strong interest in affordable indulgence, particularly during key seasonal peaks like Easter. The success of the Baileys Original Egg has shown just how much shoppers respond to quality and familiarity, so introducing a new flavour format allows us to build on that momentum. Seasonal events remain a key sales driver for retailers and the trust consumers have in the Baileys brand makes it an ideal way to encourage trade-up in the category.”
