Little’s (www.wearelittles.com) has been in the coffee-making game for over three decades. The Devon-based family business is turning up the flavour and cranking up the quality of instant, pod and ground coffee. Rebelling against the definition of ‘proper coffee’, Little’s delivers quality, convenience and taste that doesn’t cost the earth. April 2024 sees the innovative challenger brand create new Toffee Nut Instant Coffee and Toffee Nut Coffee Pods, launching to the Little’s website, Ocado and to Amazon (priced at £3.50 per 50g jar/£4 per pack of 10 Nespresso® compatible capsules).
The best flavoured instant coffee in town, made using premium beans which are expertly roasted and freeze dried, Little’s will get you as close to a cup of specialty coffee as possible from the comfort of home, for as little as 64p a cup. With flavours ranging from classics like Rich Hazelnut and French Vanilla to richly spiced Cardamom Bun and Christmas Spirit, Little’s variety will inspire you to be your own barista, for a fraction of the price and without the hefty dose of sugar; amp up the volume with frothed milk, fresh spices, grated dark chocolate, a dash of honey – recreate your go-to café’s special menu items and follow Little’s social media for all the inspiration to get creative!
Half of millennials and Gen-Zs regularly buy flavoured coffee out of the home (*Attest survey, 2022) and 75% of all the coffee bought in stores is instant – the rule breakers, risk takers and coffee makers at Little’s want you to drink coffee YOUR way not THE way. Ridding coffee of instant shame, Little’s want to hack your favourite coffee shop order with a flavour-packed, sugar free option, that’s pocket-friendly too.
Fresh from a vibrant new rebrand and riding high on winning two Great Taste awards (for Little’s Smooth Colombian instant coffee and Little’s Creamy Caramel coffee pods), Little’s never rest when it comes to delivering flavour. Toffee Nut instant and pod coffee are the latest products in the Little’s core range; Little’s know that coffee trends start in cafés, and, as Little’s is all about bringing the coffee shop experience home, it was only natural to launch their version of Toffee Nut. Featuring smooth and rich Arabica coffee gently infused with the taste of toffee nut, the coffee is delicious with milk or on its own, you’ll discover notes of toasted almonds and delicately sweet caramel, harmonising perfectly with your smooth pick-me-up, Toffee Nut makes killer iced coffee.
Little’s is now a thirty-strong team and is creating new jobs in Devon. Little’s is the only brand now making its own pods in the UK, MD Will Little saw the potential in manufacturing in house and took a leap of faith to champion British manufacturing and create local jobs; the new equipment places Little’s as one of the most cutting-edge coffee brands in Europe.
Little’s flavour-infused coffee is vegan friendly, 4kcals per cup and contains no added sugar. Little’s is the first instant coffee in UK supermarkets to go 100% plastic free, you’ll find the coffee beautifully packaged in bright, UK-made glass jars with UK-made aluminium lids, for the ultimate in freshness.
Try your way through the whole range via the Little’s web shop or take your pick from the wide selection available from Sainsbury’s, Tesco, Waitrose, Amazon, Ocado, Selfridges & Co, Harvey Nichols Harrods, Booths, Whole Foods and Holland & Barrett, just make sure you #TurnUpTheFlavour!
