Liverpool Football Club will open its first standalone retail store in London in May 2026, marking a landmark moment in the club’s continued retail expansion.
Located in the heart of the capital on Oxford Street, the new opening will see LFC become the first Premier League club to establish a retail presence in one of the most iconic shopping destinations in the world, placing the club alongside some of the most recognised global brands.
The London store will be LFC’s eighth outlet in the UK and Ireland and forms part of a global retail operation that now spans 23 official stores worldwide – more standalone stores than any other team in world sport, across football and US franchises.
The Oxford Street location will be accessed directly from the high street and will offer fans an exclusive product range alongside LFC’s own-brand collections, LFC adidas kit
Drawing inspiration from the innovative concept of the club’s flagship outlet at Anfield, the store’s design will bring the distinctive Liverpool FC identity to the capital.
The new opening will also create up to 16 new roles, providing an opportunity to bring new talent into the club, develop retail careers and further strengthen LFC’s teams across the UK.
Lee Dwerryhouse, senior vice-president, merchandising at Liverpool FC, said: “Launching a store on Oxford Street is a significant milestone in our retail journey. Being part of one of the world’s most recognised shopping destinations underlines the momentum behind our retail growth and allows us to connect with more fans in a truly iconic setting.
Building on a record-breaking season, this move strengthens our ability to engage with supporters and deliver a best-in-class retail experience that reflects the ambition of Liverpool FC. Bringing the club to one of the world’s most famous and dynamic shopping streets is something we’re extremely proud of.”
As the most supported Premier League club globally, this retail expansion further reinforces Liverpool FC’s position as a global leader in sports retail.
Further details, including the official opening date, will be announced in due course.
