London Pulse Netball, the capital’s number one professional netball team, is thrilled to announce an exciting new partnership with leading British lifestyle clothing brand FatFace. The transformative three-year lead brand sponsorship marks a dynamic collaboration that champions the power of female sport, style, community and inclusivity.
The new partnership will focus on providing access to opportunities for young women and girls, and create lasting impact both on and off the court.
Together, Pulse and FatFace aim to amplify women’s sport across social platforms, broadcast channels, and live events, supercharging the fan experience like never before.
What’s in store for fans?
- Unmissable Game-Day Experiences: Expect electric matchday activations, exclusive giveaways, and a VIP hospitality experience that puts fans at the heart of the action.
- Retail and Networking Events: FatFace and London Pulse will host events across London and the South, celebrating sport, community, and style.
- Digital Engagement: Cutting-edge media campaigns and activations will connect fans with the players and brand stories they love.
- Expanded Broadcast Reach: With Sky Sports and BBC Sport coverage of the Netball Super League, the partnership will elevate the visibility of netball and FatFace to diverse audiences across the UK.
A perfect fit of values and vision
As a leading clothing brand with a thriving international digital business, FatFace is committed to creating products with purpose which are Made For Life. The retailer currently has over 189 stores in the UK, 17 stores in the US, 5 stores is Canada and a highly engaged social community.
FatFace’s values champion embracing life’s everyday adventures and finding time to feel good with a healthy body in mind. Alongside this, one of FatFace’s core values is that equality and inclusion isn’t an aspiration, but the standard, which aligns perfectly with London Pulse’s mission to drive opportunity and empower women in sport. Through this partnership, both brands will weave together powerful storytelling that showcases the determination, diversity, and talent of the athletes — inspiring fans and the next generation of netball stars.
Changing lives through sport
Sam Bird, CEO and Head Coach of London Pulse, shared her excitement: “This collaboration with FatFace represents a fantastic alignment of vision and mission for our club. It’s about more than sponsorship – It’s about driving change and making a difference through sport. FatFace’s passion for community, and inclusivity mirrors our own, and together we’re ready to inspire the next generation of athletes and fans.”
Keely Stocker, marketing and e-commerce director, added: “FatFace is incredibly excited to partner with London Pulse, a team that is really making waves in the women’s sport sector, alongside giving opportunities to young women and girls to join the community. The work that London Pulse are doing aligns perfectly with our values and FatFace is proud to be part of a partnership that champions style, inclusivity and the power of female sport.
Join us as we take this journey together, elevating netball and creating unforgettable experiences for fans, players, and communities alike.
