Lone Design Club – the trailblazing platform that celebrates independent designers – is thrilled to announce an exciting first with a new partnership with Britain’s largest family-owned UK department store, Fenwick. From September 12th to October 16th, the two entities will join forces to launch the LDC x Fenwick immersive pop-up space within Fenwick’s iconic Bond Street store.
Lone Design Club, like Fenwick, has always been at the forefront of nurturing emerging designers, reshaping the retail landscape, and propelling sustainability into the mainstream. Paired with Fenwick’s ambitious vision for the future, this partnership is poised to be an exciting example of the wonder of collective ingenuity.
A glimpse into tomorrow:
From September 12th to October 16th, the Lone Design Club x Fenwick pop-up will offer visitors an immersive encounter within the Fenwick store. This store-within-a-store will have an unwavering focus on sustainability, with an array of independent designer pieces, interactive workshops, and thought-provoking events that seamlessly blend creativity with conscious consumption.
Shaping sustainable retail experiences:
At the heart of this collaboration is a commitment to sustainability that echoes the fashion industry’s evolving ethos. Lone Design Club will craft a sustainable and modern space that epitomises innovation on the high street. This endeavour isn’t merely a step forward; it’s a leap into future retail, where sustainable practices merge harmoniously with cutting-edge design.
Voices from the collaboration:
Founder of Lone Design Club, Rebecca Morter, shared her excitement: “Our collaboration with Fenwick is a testament to the power of unity within the fashion world. By merging the essence of Lone Design Club’s innovation with Fenwick’s legacy, we’re creating an experience that truly reflects the dynamism of independent design.”
Fenwick’s Head of Brand and Community, Leo Fenwick, states, “Fenwick has always prided itself in looking to the future by embracing change to guarantee a more sustainable and innovative customer experience. This collaboration with Lone Design Club is one we are very proud of and is the latest in a long line of ethical and responsible business initiatives by Fenwick, ranging from our partnership with CLOAN fashion rental and vintage luxury clothing shop OOTO London to local community-based projects, such as the Fashion Future Makers programme in partnership with the Graduate Fashion Foundation, to platform student designers from Kingston and Northumbria university.”
Save the date:
Make your calendar appointment for Tuesday 12th of September, and immerse yourself in the Lone Design Club x Fenwick pop-up in the heart of London’s Bond Street. Witness the fusion of independent and curated retail as these two retail forces join hands to redefine the shopping experience.
