The art of beauty sleep has arrived in Sweden, as Luxury mulberry silk brand Silk Addict is proud to announce its launch at Westfield Mall of Scandinavia and Stockholm Arlanda airport.
Known for its luxurious range of sleep and beauty essentials, Silk Addict brings a curated range of products designed to transform nightly rituals into moments of indulgence. Shoppers can now experience the brand’s most loved items, including its latest innovation, the Weighted Mulberry Silk Sleep Mask, which is designed to transform nightly rest into a grounding, restorative ritual. Crafted from 22 momme, 6A mulberry silk and filled with cooling glass beads, it delivers gentle, even pressure to soothe stress, ease tension, and promote deeper, uninterrupted sleep.
Other products available also include the Silk Sleep Mask, crafted from 100% mulberry silk and promotes restful sleep while protecting delicate skin, and the Heatless Curlers Set, which is designed to create soft, effortless curls overnight without heat damage
To complement this debut, Silver Cloud, Silk Addict’s sister brand, will also be available at both locations. Silver Cloud products are infused with the antibacterial properties of silver ions, that eliminates 99.8% of bacteria, keeping your skin fresh and clean. Silver ions are hypoallergenic, helping to maintain a hygienic environment, reduce irritation, and provide gentle care for sensitive skin.
Known for its accessible yet high-quality beauty accessories, Silver Cloud offers a stylish collection of premium satin products infused with silver ions, including scrunchies, hair wraps, heatless curlers, sleep masks and beanies.
Together, Silk Addict and Silver Cloud bring an elevated approach to self-care and hair health, blending elegance, sustainability, and everyday practicality. Jade Ridout, sales manager for Silk Addict and Silver Cloud Beauty comments: “We’re thrilled to bring Silk Addict and Silver Cloud Beauty to Sweden. Swedish customers have an incredible appreciation for quality, design, and wellbeing; those values perfectly align with our brands.
At Silk Addict, we’re passionate about transforming everyday routines into moments of indulgence through the beauty of silk, whether that’s a restful night’s sleep, effortless curls, or simply taking a few moments for self-care. Our products are designed not just for comfort, but for long-term benefits to the skin, hair, and overall wellbeing. With Silver Cloud, we’re offering a more accessible extension of that same philosophy, beautifully crafted essentials that make luxury feel effortless and attainable.
Launching in Westfield and Arlanda Airport allows us to connect with both local shoppers and international travellers who seek timeless, sustainable luxury and appreciate the little details that make a big difference in their daily lives.”
The brands are available now from Arlanda Terminal 5 and depart.a.mental, Westfield Mall of Scandinavia. For more information on Silk Addict please visit www.silk-addict.com and Silver Cloud www.silvercloudbeauty.
