Matalan, the leading fashion and homeware omnichannel value retailer, is to become home to over 25 new third-party brands as part of its efforts to significantly improve the choice of stylish and quality products on offer.
Over the next few months, customers will see a host of new brands available on the Matalan website across all core categories.
This includes womenswear options from fashion-forward brands AX Paris, Linzi Footwear, Urban Bliss and Gini London, while jewellery brands Jon Richard and Say It With will also launch online soon.
Meanwhile, Matalan’s menswear offer will be bolstered by the additions of French Connection, Tokyo Laundry, Crosshatch and Duck & Cover among others.
To expand choice within Matalan’s footwear offer, Totes has joined the line-up of new third-party brands, offering customers a range of womens, mens and kids options. Matalan is also welcoming new additions to its nursery lines with the launch of Hauck and Ickle Bubba.
Matalan is growing its homeware offer too, with the launch of ValueLights, RU Comfy, Asiatic Rugs and a host of other brands, which will significantly increase the range of kitchenware, bedding and soft furnishings available at Matalan.co.uk.
The announcement follows the launch of 17 new third-party brands in the Spring, in addition to the 10 announced in December 2023. Matalan will continue to partner with more third-party brands, putting customers first with more choice at the right price point.
Ali Jones, chief customer & omnichannel officer at Matalan, said: “This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us. With such a wide range of relevant and fashionable brands available alongside our core Matalan collections, we are a ‘one-stop-shop’ for customers, which is key to our strategy of building a modern, stronger Matalan”.
