MONIN, the UK’s leading syrup brand is revolutionising the at-home iced drinks occasion with its latest range of specially crafted concentrates. Launching exclusively into 435 Tesco stores this month, the concentrates are available in four must-try flavours; Blueberry Matcha Tea, Matcha Green Tea, Chai Tea and Cold Brew.
The innovative concentrates can simply be added to a glass of ice and milk of choice to create a delicious coffee-shop style iced drink from the comfort of your own home. Simply add 25ml of the concentrate for the perfect serve. Keen to showcase just how easy the concentrates are to use, the product will be positioned in-store with bespoke SRP (shelf-ready packaging) stickers explaining the four simple steps for creating an at-home iced masterpiece. A QR code on the sticker links through to even more recipes and videos to inspire even more creativity at home. Consumers will also have the opportunity to enter a competition to win one of five at-home barista kits – inclusive of a Smeg coffee machine (RRP £399.95), three bottles of any MONIN flavour of their choice, a month’s supply of Oatly and six premium Utopia glasses.
Retailing at £5 the 250ml bottles offer 10 iced drink serves, making it very affordable for consumers to create elevated drinks. A new cupboard staple, the concentrates are brilliant for hosting at home coffee catch ups with family and friends. According to recent research, 53% of consumers are looking to elevate the coffees they make at home. For those that didn’t drink iced coffee at home, the main factor influencing them to change their habits was it being ‘easy to make’ suggesting there is a genuine appetite for products that make it simple to achieve that coffee shop look and taste from the comfort of home.
Jamie Carey, senior marketing manager at Monin UK, comments: “This is a really exciting move for us. We’ve monitored the rise of flavoured iced drinks, and wanted to make develop a product that not only tasted great, but made the matcha trend accessible to everyone, every day of the week.
“Last year there were 996,000 searches for matcha on TikTok, and now we’re seeing flavoured matcha grow in popularity too. We’re really confident in our matcha flavours, as well as the cold brew, which makes an iced latte in seconds, and the chai tea, another coffee shop favourite. The demand for customisable drinks continues to grow, and we see a definite space for that at home. We’re thrilled to see this new range launch exclusively in Tesco and will be supporting it through in-store marketing as well as via social media and PR to drive demand.”
