MORI – the sustainable baby wear brand – is delighted to announce the opening of a new retail store in Westfield London in early November, as the company continues its ambitious expansion on the high street. This month also saw the opening of a pop-up shop in London’s iconic Notting Hill, as well as a host of exciting retail initiatives that elevate the in-person MORI experience of its multi-award-winning and super-soft organic cotton and bamboo ranges.
London-based baby brand MORI was founded in 2015 and is renowned globally for sleepwear that every parent dreams of. Since 2015, the brand has gained a dedicated following amongst parents, celebrities and influencers and this next chapter will allow even more families to experience the unparalleled softness of its products firsthand.
The London stores will showcase MORI’s beloved range of sleepwear, daywear and accessories for newborns up to 6 years. Crafted from premium, soft, and sustainable materials like MORI’s signature bamboo fabric, every item is gentle on delicate skin. In addition to the bestselling collections, the stores will carry products from the MORI Friends range, featuring trusted brands that parents love. This curated selection ensures that families and gifters can find everything they need for little ones, all under one roof.
The new store openings follow the recent grand reopening of the brand’s flagship store at 97 Northcote Road, Battersea, which underwent a full refurbishment in collaboration with Nick Short at ShortCreative Ltd. Using sustainable materials, alongside a welcoming soft pea green aesthetic, the design aims to complement MORI’s ranges and will be seen within the new Westfield London location, offering a unified shopping experience for customers.
MORI Founder, Akin Onal, says: “Seeing our evolving brand come to life in this new store concept has been an incredible experience. I am very excited about our new Westfield London and Notting Hill stores, as they sit perfectly alongside our popular flagship store in Battersea. As we approach our tenth anniversary, these store openings represent a significant milestone in our journey and are only the beginning of our brick-and-mortar expansion.”
In a further extension of its brand presence, MORI has also taken over the window display of the Baby Layette department at Harrods throughout October. And in November, their Peppa Pig by MORI collection will be launching within the world’s first standalone Peppa Pig store at Battersea Power Station. These initiatives bring MORI’s distinct blend of style and sustainability directly to two of the world’s most prestigious and iconic retail environments, offering a unique opportunity for new and existing customers to engage with the brand.
