Morrisons is today guaranteeing its ‘Unbeatable Prices’ will not be beaten by those at Aldi, Lidl, Tesco, Sainsbury’s or Asda.
The ‘Unbeatable Prices’ commitment covers over five hundred weekly essentials, reassuring customers that Morrisons prices are the same or lower than those offered at other major competitors*.
Clear signage in-store and online will highlight the products with ‘Unbeatable Prices’ – guaranteeing the lowest prices on everyday favourites such as bananas, salad tomatoes and carrots, alongside staples like bread, butter, chicken fillets, bacon and pizzas. The initiative ensures customers can complete their entire weekly shop with total confidence, knowing they are getting outstanding value and removing the need to shop around.
‘Unbeatable Prices’ also extends to key fresh lines across Morrisons iconic Market Street counters, ensuring customers will benefit from great quality alongside expert, personalised service, at unbeatable prices. Whether that is having a fishmonger prepare cod to their preference, requesting extra mature cheese cut to an exact size at the deli counter, or picking up Morrisons renowned doughnuts, made in-store by expert bakers every day.
Alex Paver, customer and marketing director at Morrisons, said: “Customers shouldn’t have to choose between great prices and great quality – and at Morrisons, they don’t have to. Our Unbeatable price commitment means customers can trust that the prices on these products simply won’t be beaten by Asda, Tesco, Sainsbury’s, Aldi or Lidl. And uniquely at Morrisons, that unbeatable value comes alongside the quality, freshness and expert service we’re famous for – from bread baked fresh in store to food prepared by our skilled Market Street colleagues. It’s a simple promise, exceptional quality, at unbeatable prices, giving customers more reasons to shop at Morrisons.”
The ‘Unbeatable Prices’ commitment is available in Morrisons supermarkets, online and click & collect. Prices are not available in Morrisons Daily, via Morrisons on Amazon or Deliveroo or third party partners. Promotions, Multibuys and Loyalty Prices are excluded from the guarantee, as well as in store only promotions.
*Morrisons guarantees it won’t be beaten on price by Sainsbury’s, Tesco, Asda, Aldi and Lidl on its ‘Unbeatable Prices’.
