New Era, the global leader in headwear, continues to enhance its footprint in motorsport through an exclusive partnership with the renowned 24 Hours of Le Mans. This deal was brokered by Le Mans’ exclusive licensing agency IMG Licensing. This collaboration brings New Era’s premium design and innovation to one of the most prestigious and historic racing events, providing both fans and drivers with high-performance headwear that combines style and functionality.
By integrating the intensity of endurance racing with New Era’s iconic designs, this partnership offers a unique opportunity for fans to engage with the sport through exclusive product offerings. The debut collection features a selection of core styles, including New Era’s signature adjustable 9FORTY, Bucket, unstructured 9TWENTY, mesh Trucker, and snapback 9SEVENTY silhouettes, all presented in a variety of tonal and vibrant colourways.
To commemorate this collaboration, New Era and 24 Hours of Le Mans have also teamed up with Alpine Endurance, to launch an exclusive series of adjustable 9SEVENTY caps. Featuring the iconic French tricolore flag colourway, this limited-edition collection offers three new designs, adding a bold statement to the racing world.
The new collection will be available for purchase on May 23rd, 2025 at neweracap.eu and 24 Hours of Le Mans outlets.
