New Look, one of the UK’s leading womenswear brands in the 18–44 sector, today announces the national launch of Club New Look, a free-to-join loyalty programme that provides customers exclusive benefits, tailored offers and early access to the best of New Look.
The roll-out marks the latest milestone in the company’s digital transformation journey, underpinned by significant investment in technology and customer data.
Following a successful trial and extensive customer feedback, Club New Look is now live across the whole of the UK. The launch is the first time New Look has introduced a loyalty programme and reflects its commitment to improving and streamlining the customer experience.
Member benefits include:
- 25% Off Welcome Offer online – online only, on full-priced items (T&Cs apply)
- Exclusive ‘Club Prices’ – weekly drops of special pricing on select full-price products
- Early Access – to sales, new launches and promotional events
- Chance to Win – entry into exclusive member-only prize draws and competitions
The launch of Club New Look is a key moment in New Look’s strategy to build stronger, longer-term relationships with its more than 10 million known customers.
The loyalty programme roll-out follows a £30 million investment announced in April 2025, aimed at powering the next phase of New Look’s digital growth. Over the past five years, the business has transformed its digital offer, including an upgraded website and app, a 7-million-strong social community and category-leading positions in dresses, denim, outerwear, and footwear.
Helen Connolly, CEO of New Look, said: “At New Look, we’re always exploring ways to better recognise and reward our customers. Club New Look is our new loyalty proposition, designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired. Following a successful soft launch, which saw 500,000 customers joining our club, we are now aiming to have 800,000 members by the end of the financial year. We’re excited to roll this out nationally as part of our ongoing strategy to create a more digitally driven, personalised and rewarding shopping experience.”
